Vol. 11 No. 2 (2024): July-December

cover-vol11no2

Published: 2024-10-09

Full Issue

PDF

Editorial

EDITORIAL

Panisa Mechinda
- PDF

Research Articles

FACTORS AFFECTING CONSUMERS’S DECISIONS TO USE FITNESS CENTERS IN NONTHABURI

Watana Ampanrat, Wasana Sinrungtam

1-23
- PDF
MARKETING STRATEGIES FOR DEVELOPING AND MANAGING TOURIST ATTRACTIONS POST-COVID 19 PANDEMIC: A MARKET RESEARCH REVIEW THROUGH SENTIMENT ANALYSIS OF ONLINE MEDIA VIA CHAT GPT MECHANISM CASE STUDY: CHIANG RAI NIGHT BAZAAR TOURISM MARKET

Sirinat Chantanapelin, Sumathee Keatchalermkun, Mongkonkorn Srivichai, Pongsook Srichai

24-39
- PDF
FACTORS AFFECTING PURCHASE DECISION OF PLANT-BASED FOOD IN BANGKOK

Waraporn Nintiem, Laddawan Lekmat

40-57
- PDF
THE IMPACT OF WECHAT USAGE ON INFORMATION SHARING AMONG CHINESE SECONDARY STUDENTS

Yang Zixuan

58-74
- PDF (English)
FACTORS AFFECTING THE INTENTION TO WATCH TIE-IN IN SHORT-FORM VIDEOS ON THE TIKTOK APPLICATION OF GENERATION Y IN BANGKOK

Chonnakan Budsa, Pattaracharin Khaiobutphiphat, Punyavee Lektanalert, Puttimet Waenluang, Jaruporn Tangpattanakit

75-97
- PDF
SERVICE QUALITY AFFECTING REPURCHASE INTENTION OF ACCOUNTING FIRM OF SMALL AND MEDIUM ENTERPRISES: THE MEDIATING ROLE OF CUSTOMER SATISFACTION

Sukmongkol Lertpiromsuk, Somchai Lertpiromsuk, Orasa Aramrat, Suna Sudhikiat, Preyanuch Kijrungrojjarean

98-117
- PDF
MARKETING MIX SATISFACTION AND BRAND EQUITY AFFECTING CUSTOMER LOYALTY TOWARD COFFEE SHOPS A CASE STUDY OF MAHASAN CAFE

Thanakrit Thodpanich, Sawaros Srisutto

118-131
- PDF
QUALITY OF WORK LIFE FACTORS AFFECTING ORGANIZATIONAL CITYZENCHIP BEHAVIOR OF KELANG NAKORN MUNICIPALITY PERSONNEL, MUEANG LAMPANG DISTRICT, LAMPANG PROVINCE

Jiraporn Kaewbainang, Maneerat Kudmano, Kanyarat Amphang, Jiratha Chaiyasan, Kanokwan Wechgama, Phachongchit Tibprasorn

132-154
- PDF

Book Review

MODERN RETAIL BUSINESS MANAGEMENT

Sumet Phimsaran

155-157
- PDF

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy