Vol. 13 No. 1 (2026): January - June

cover-vol13no1

Published: 2026-06-30

Full Issue

Full Issue

Research Articles

FACTORS INFLUENCING CONSUMER SATISFACTION IN PURCHASING PRODUCTS FROM DISCOUNT RETAIL STORES IN MUEANG DISTRICT, SURAT THANI PROVINCE

Chompunoot Duangjan, Piyaporn Piyawanitsatian, Yanin Chitrkhwan, Krittima Thongphet, Kittisak Nuanplab, Chayada Wanich, Nicharee Saungam, Sirinapa Yotintavee

1-24
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MARKETING MIX AND BRAND EQUITY FACTORS AFFECTING CONSUMERS’ PURCHASE DECISIONS FOR FRESH COFFEE AT GET ALONG SPECIALTY COFFEE IN THE BANGKOK METROPOLITAN REGION

Anchalee Meesin, Nuthatai Ounok, Narumol Soonsawad

25-39
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ECOTOURISM LOGISTICS MANAGEMENT FOR KAPONG DISTRICT IN PHANGNGA PROVINCE

Seree Gronphet, Narattawan Jamfoong

40-56
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THE IMPACT OF PERCEIVED BRAND EQUITY AND BRAND IMAGE ON PURCHASING DECISIONS: A CASE STUDY OF NONGMON BAMBOO RICE IN CHONBURI

Narisa Sansuwan, Natthida Jetinai, Pratchayanee Huaiphai, Satthathip Chidlom, Narissara Parkvithee

57-72
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MOTIVATION FACTORS AFFECTING EMPLOYEE ENGAGEMENT OF MARKETING PERSONNEL IN COMPANY A

Kanchalika Sitthiseechan, Chinnaso Visitnitikija

73-84
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Academic Articles

A CONCEPTUAL FRAMEWORK FOR ENHANCING EMPLOYABILITY OF THE AGING POPULATION IN SMART INDUSTRIES

Patsawan Suksomwat, Kritsada Muhammad

85-100
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Book Review

Book Review

Poonsawat Kaewkaitsakul

101-102