INFLUENCE OF RETAILING MIX AFFECTING ON HYPERMARKT RETAILING CUSTOMER’S LOYALTY IN BANGKOK
Article Sidebar
Main Article Content
Abstract
This research examine influential of retailing mix on hypermarket retailing customer’s loyalty in Bangkok. The 400 samples of this study were randomized by Multi-stage sampling method. Data were collected through questionnaire. Statistical procedures in this study were percentage, mean, standard deviation, Pearson’s Product Moment Correlation Coefficient and enter multiple regression analysis.
The study demonstration overall retailing mix has relative significant at level 0.01 with customer loyalty. Furthermore, when analyzed in each retailing mix factor shows the customer service, communication mix, pricing, merchandise, store design and display and location have relative to customer loyalty at significant level 0.01. Otherwise, when considered to influence between retailing mix and customer loyalty found retailing mix on customer service, communication mix and price effected to customer loyalty at significant level 0.05 and can explain 12.3 percent of customer loyalty whereas the others retailing mix : merchandise, store design and display and location did not effected to customer loyalty.
Article Details
I and co-author(s) certify that articles of this proposal had not yet been published and is not in the process of publication in journals or other published sources. I and co-author accept the rules of the manuscript consideration. Both agree that the editors have the right to consider and make recommendations to the appropriate source. With this rights offering articles that have been published to Panyapiwat Institute of Management. If there is a claim of copyright infringement on the part of the text or graphics that appear in the article. I and co-author(s) agree on sole responsibility.
References
Agarwal, A., Singhal, A. & Goel, B. (2014). A Study of emotional satisfaction, relationship quality & customer loyalty in retail industry. International Journal of Retailing & Rural Business Perspectives, 3(1), 732-740.
Apiprachayasakul, K. (2014). Introduction to retail business. Bangkok: Focus Media. [in Thai]
Berman, B. & Evans, J. (2007). Retail Management: A Strategic Approach (7th ed.). Prentice-Hall International.
Caruana, A. (2002). Service Loyalty: The Effects of Service Quality and the Mediating role of Customer Satisfaction. European Journal of Marketing, 36(7), 811-828.
Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: SAGE Publications.
Gottlieb, U., Brown, M. & Grennan, J. (2011). The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal of Marketing, 45(11/12), 1642-1659.
Gull, S. & Tariq, R. (2011). Impact of loyalty programs in grocery retailing on loyalty of local customers in Lahore, Pakistan: an empirical study of famous grocery retailers in local market. Interdisciplinary Journal of Contemporary Research in Business, 3(3), 1007-1019.
Hasty, R. & Reardon, J. (1997). Retail Management. New York: The McGraw-Hill Companies.
Inkaew, S. (2010). Retailing Management. Bangkok: Tana Press. [in Thai]
Jacoby, J. & Chestnut, R. (1978). Brand loyalty measurement and management. New York: Wiley.
Kim, K., Kim, Y., Lee, M. & Youn, M. (2014). The effects of co-brand marketing mix strategies on customer satisfaction, trust and loyalty for medium and small traders and manufacturers.E+M Ekonomie a Management, 1, 140-151.
Kurniawan, R. (2012). The influence of retailing mix performance and customer relationship marketing on customer loyalty. ICBME, At Manila, Philippines, 1, 198-204.
Levy, M. & Weitz, B. A. (2009). Retailing management (7th ed.). London: McGraw-Hill.
Lorpraditpong, N. (2006). Customer’s satisfaction surveys manual, with case studies and techniques effective practice. Bangkok: Thailand Productivity Institute. [in Thai]
Mafini, C. & Dhurup, M. (2015). Drivers of customer loyalty in South African retail stores. Journal of Applied Business Research, 31(4), 1295-1310.
Newman, A. & Cullen, P. (2002). Retailing: Environment and Operations. Thompson Learning: London.
Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill.
Oliver, R. L. (1999). Satisfaction: A behavioral perspective on the consumer. Boston MA: Irwin/McGraw-Hill.
Pearce, M. (1997). The True Science of Nurturing Marketing. Marketing Technique, 97(7), 6-8.
Positioning Magazine. (2015). Buying Power Decline, Retailing Business Shock: Growth rate of 2015 only 3.2%. Retrieved December 17, 2015, from https://positioningmag.com/61092 [in Thai]
Siddiqi, K. O. (2011). Interrelations between service quality attributes, customer satisfaction and customer loyalty in the retail banking sector in bangladesh. International Journal of Business and Management, 6(3), 12-36.
Srisaard, B. (2002). Basic Research (7th ed.). Bangkok: Suviriyasan Printing. [in Thai]
Terblanche, N. S. (2017). Customer interaction with controlled retail mix elements and their relationships with customer loyalty in diverse retail environments. Journal of Business and Retail Management Research (JBRMR), 11(2), 1-10.
Tirakanan, S. (2005). Program Evaluation: Best Practice (6th ed.). Bangkok: Chaulalongkorn University Printing. [in Thai]
Vanichbuncha, K. (2012). SPSS for Windows (20th ed.). Bangkok: Dharmasarn Printing. [in Thai]
William, G. Z., Barry, J. B., Jon, C. C. & Mitch, G. (2013). Business Research Methods (9th ed.). United States: McGraw-Hill.
