MOTIVATION FACTORS AFFECTING DECISION TO ESTABLISH STARTUP BUSINESS OF ENTREPRENEURS IN CHIANG MAI PROVINCE
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Abstract
The objectives of this research were to study the motivation factors affecting the decision to establish startup business of entrepreneurs in Chiang Mai province and to study the components or business environment enhancing the fast growth of start up business. A questionnaire was the research instrument employed to collect data from 60 startup business entrepreneurs. The background data of the research sample was analyzed using the percentage, mean, and standard deviation. Inferential statistics of chi-square test and one-way ANOVA were employed for hypothesis testing. The results showed that the type of startup business that was most prominent was the IT business. 1) The results from the study of motivation factors in terms of social act showed that the motivation level in terms of the attracting factor was at the highest level, while the motivation level in terms of supporting factor was at the high level. 2) The results from the study of motivation factors in terms of entrepreneur’s characteristics showed that the motivation level in terms of the needs for success was at the highest level, while the motivation level in terms of the needs for power was at the high level. 3) The results from the study of the relationships showed that age correlated with social act factors in terms of ability or supporting factor; and type of business correlated with the needs for success factor of entrepreneur’s characteristics. 4) The results from ANOVA showed that the means of social act motivation factor in terms of mobilizing factors (before becoming entrepreneur) were different for entrepreneurs with different marital statuses
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