SUPPLY CHAIN ANALYSIS OF HYDROPONICS SALAD VEGETABLES USING SCOR MODEL: A CASE STUDY OF LAOR FARM CO., LTD
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Abstract
This research aimed to study and analyze the supply chain of hydroponics salad vegetables using SCOR Model, a case study of La-or Farm Co., Ltd. The data was collected by interviewing the personnel of the company who were involved in the production of hydroponics salad vegetables. A non-structured interview form was used for the interview. The research findings are as follows: The supply chain of hydroponics salad vegetables consists of the upstream part, i.e. the shops selling the salad vegetables cultivating factors to La-or Farm Co., Ltd. Then, La-or Farm Co., Ltd is the producer who produces salad vegetables. Then, the salad vegetables are transferred to downstream part, i.e. the salad vegetables from La-or Farm Co., Ltd. are distributed to the customers through several shops. The results of supply chain analysis under the framework of SCOR Model are as follows: (1) regarding the planning process (Plan), it is found that La-or Farm Co., Ltd. has a good plan to produce the salad vegetables; the marketing section of the company determines quantity of the crop for each round of cultivation resulting in the prevention of the oversupply problem; (2) regarding the procurement process (Source), it is found that La-or Farm Co., Ltd. has a systematic and good process with good quality control of the input procurement, especially for vegetable seeds; (3) regarding the production process (Make), it is found that La-or Farm Co., Ltd. has a standard production process; however, it still has problems relating to growing vegetables in the summer and rainy seasons, resulted in the decrease of amount and quality of salad vegetables; (4) regarding the delivery process (Delivery), it is found that La-or Farm Co., Ltd. Transports the vegetables during night time to mitigate the effect of high temperature during day time; and (5) regarding the return process (Return), it is found that there is no problem with the products being returned because the company has controlled the quality of all products before delivery resulting in the products having quality to meet the needs of the consumers. From the results of this study, the following recommendations are provided: (1) the company should develop better production process, especially the knowledge of cultivating vegetables during the summer and rainy seasons in order to improve quality of the vegetables produced during the summer season; and (2) the company should disseminate all knowledge on cultivating hydroponics salad vegetables to those who are interested for further benefits.
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