Vol. 13 No. 1 (2021): January-April

Published: 2021-04-26

Full Issue

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Research Article

THE RELATIONSHIP OF MODERN MARKETING STRATEGIES AFFECTING THE COMPETITIVE ADVANTAGE OF LOCAL BUSINESS TOWARDS THE HOLDING OF THE CHINESE INVESTORS

Winayaporn Bhrammanachote

1-17

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A COMPARISON OF PORTFOLIO DIVERSIFICATION OF THAI EQUITY FUNDS

Krissana Treesilvattanakul, Tanachote Boonvorachote, Nichaphat Puttisaowapak

18-29

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INFLUENCE OF CONSUMER BEHAVIOR TOWARDS BUYING INTENTIONS AND WILLINGNESS TO PAY FOR ORGANIC VEGETBLES IN THAILAND

Vanich Chaisaeng

30-44

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SUPPLY CHAIN ANALYSIS OF HYDROPONICS SALAD VEGETABLES USING SCOR MODEL: A CASE STUDY OF LAOR FARM CO., LTD

Monruedee Chantharat, Montri Congtrakultien

45-53

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PROBABILITY ANALYSIS OF WELLNESS TOURISM SERVICE FOR TOURISTS TRAVELING IN BETONG DISTRICT, YALA PROVINCE

Chakorn Praprom, Jetsada Laipaporn

54-70

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THE STUDY OF THE BEHAVIORAL INTENTION OF CULTURAL AND COMMUNITY-BASED TOURISM IN MYANMAR

Hlaing ZarChi Tin Myint

71-91

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WORLD HERITAGE CITY AND CREATING A UNIQUE IDENTITY WITH A CULTURAL CAPITAL IN THE SPA BUSINESS

Nitiphol Thararoop, Pruchaya Piratrakul, Kamonsiri Wongmuek

92-103

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CORPORATE COMMUNICATION FACTORS AFFECTING THE ORGANIZATION GROWTH AND SUSTAINABILITY: CP ALL PLC.

Visa Cheawsamut

104-118

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TRUST, RISK AND BENEFITS IN CONTINUOUS INFORMATION SHARING THROUGH ONLINE SOCIAL NETWORK

Siriluck Rotchanakitumnuai

119-131

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VISIONARY LEADERSHIP’S EFFECT ON EMPLOYEES’ PROACTIVE BEHAVIOR: A MODERATING AND MEDIATING MODEL

Hao Chen, Jiwen Song

132-146

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ANTECEDENCES AND CONSEQUENCES OF ENVIRONMENTAL EMPLOYEE LEARNING MANAGEMENT CAPABILITY OF FOOD PROCESSING INDUSTRY IN THAILAND

Apiluck Thammawimutti, Viroj Jedesadalug, Jantana Sansook

147-163

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THE NEEDS OF WELFARE SCHOOL ACADEMIC MANAGEMENT BASED ON THE CONCEPT OF FUTURE CAREERS

Kasidit Meeprom, Sukanya Chaemchoy, Suebsakul Narintarangkul na ayudhaya

164-175

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MANAGEMENT FACTORS AFFECTING THE QUALITY OF VOCATIONAL COLLEGES PERFORMANCE

Nutpatsorn Tanaborworpanid, Pisamai Jarujittipant

176-188

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THE PROPRIETY AND POSSIBILITY OF AN EVALUATION MODEL FOR UNDERGRADUATE VOCATIONAL PROGRAMS: AN APPLICATION OF MULTIPLE EVALUATION APPROACHES

Angwara Wongrugsa, Sirichai Kanjanawasee, Sirilak Ratchusanti

189-200

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CANONICAL CORRELATION OF THE FACTORS INFLUENCING RMUTT STUDENTS TO WORK OUT

Katawoot Jeambua, ประสพชัย พสุนนท

201-214

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PSYCHOLOGICAL AND EXPERIENTIAL LEARNING BEHAVIOR EFFECT ON INNOVATION SKILL OF STUDENTS IN WORK-BASED EDUCATION

Varaporn Klayprayong, Kanchana Pattrawiwat, Wichuda Kijtorntham, Pichit Ritcharoon

215-232

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LANGUAGE AND THAI CHILDREN IDENTITY INDOCTRINATION THROUGH SCHOOL SONGS

Benjamas Khamsakul, Wilaisak Kingkham

233-247

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A FALSIFICATION OF ZHU QING SHI’S RESEARCH CONCLUSION THAT CONSCIOUSNESS IS THE BASIS OF THE OBJECTIVE MATERIAL WORLD

Xiao Yin Zhang, Wei Meng

248-266

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Academic Article

POSITIVE CANDIDATE EXPERIENCE RECRUITMENT TRENDS THATHR MANAGER NEED TO KNOW

Thanasit Phoemphian

267-278

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DIGITAL-BASED LEARNING MANAGEMENT FOR ENHANCING DIGITAL INTELLIGENCE

Naphatsanan Suwannawong, Panita Wannapiroon

279-393

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ONLINE CLASSROOM MANAGEMENT WITH THE SMILES MODEL TO ENHANCE A NEW NORMAL LEARNING IN THE EDUCATION TRANSFORMATION THROUGH DIGITAL TECHNOLOGY

Alongkorn Koednet, Prapawan Samutpaochinda, Panpachara Pinchinda

294-307

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STRENGTHENING THE LEARNERS’ PROFICIENCY THROUGH WORK-BASED EDUCATION MODEL

Chittra Chantragatrawi, Pornpimon Prasongporn

308-317

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PRINCIPLES OF DETERMINING THE MEANING OF UNFAMILIAR WORDS FROM CONTEXT

Kraikung Anukakul, Sirinya Pipatsrisawat

318-335

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VOLUNTEER SPIRIT DEVELOPMENT IN THE CONTEXT OF THAILAND

Waraporn Lueangvilai, Sirinrat Kanchanakunjara, Pinkanok Wongpinpech

336-350

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OPERATIONS RISK OF CONDOMINIUM MANAGER

Monnapat Kongprawechnon

351-365

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