A COMPARISON OF BUSINESS POTENTIAL IN BORDER TRADE AREA AT NONG KHAI PROVINCE AND VIENTIANE, LAOS PDR BY APPLYING SOCIAL NETWORK ANALYSIS MODEL
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Abstract
This research aims to study business potential in the border trade area by employing
a Social Network Analysis Model (SNA) to measure subjective responses. The survey was
conducted using Tha Sa-det Market in Nong-khai province and Klua-din Market in Laos PDR as
a research area. A survey data was collected among entrepreneur including 28 observations in both areas. The feedback rate of the questionnaires is 96.43%. The results show that there
is a pronounced difference from internal factors. Despite the ease of entrepreneur in Nong-khai
to access a variety of suppliers, the entrepreneur in Laos can achieve a cheaper material cost
than the entrepreneur in Nong-khai while there were no significant differences in other factors.
Moreover, the examination of external factors revealed that tariff has profound impact on
entrepreneurs in the border trade area due to maximized weight and probability compared
to internal factors.
Article Details
I and co-author(s) certify that articles of this proposal had not yet been published and is not in the process of publication in journals or other published sources. I and co-author accept the rules of the manuscript consideration. Both agree that the editors have the right to consider and make recommendations to the appropriate source. With this rights offering articles that have been published to Panyapiwat Institute of Management. If there is a claim of copyright infringement on the part of the text or graphics that appear in the article. I and co-author(s) agree on sole responsibility.
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