The Study of Factors Affecting on Fintech Adoption of Cooperatives Members of XYZ Savings and Credit Cooperative Limited
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Abstract
Digital technology is the key important mechanism in many organizations which has been applied to the whole process from the bottom to the top as the final value delivery to customers. It’s also contributed the competitiveness strategy and productivity improvement to the operational management. The purpose of this article was to study the influence of components of financial technology adoption of XYZ Savings Cooperative Limited. 136 useable data were used to formulate the hypothesis testing. The multiple regression analysis was utilized to test the proposed hypotheses. The article demonstrates the positive influences of both attitude and perceived trust but the negative impact of perceived risk toward to fintech adoption at the level of significant .05 (p<.05). The findings of the study suggest that cooperatives should focus more on developing an image, trust including the communication of risks from using financial technology to build users' trust in the efficiency of financial technology.
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