Factors influencing Thai students’ university choices – A systematic literature review

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Morakot Ditta-Apichai
Ekkapon Phairot

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Selection of universities and study programs is one of the most crucial decisions for students in the first stage of pursuing their higher education study. In this decision-making process, students require several considerations before determining the place of study. The purposes of this systematic literature review is twofold: to summarize the factors influencing students’ choice, and to formulate managerial implications related to strategies to increase the number of applicants in the context of Thailand. Using Systematic Literature Review (SLR) approach, literature available from 2012 to June 2022 on electronic databases (e.g., Google Search, ThaiJO, Digital Research Information Center, NSTDA online database) with a total number of 25 had been reviewed with thematic analysis. The results showed three emerging themes: internal, external, and interpersonal factors that are considered critical for students’ choice decisions. In each theme, details of the subthemes are also identified and explained. This systematic literature review research is a first attempt to present a comprehensive picture of past studies on students’ decision-making and explore the factors influencing their choice of the place to study. The study result can be useful for future research using qualitative and quantitative approaches on a higher education selection and provide practical implications for higher education organizations.

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