Southern Retail Investors’ behavior in the stock exchange of Thailand during the Covid-19 Pandemic
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บทคัดย่อ
The objectives of this research are 1) to study the investment behavior of retail investors in the southern region during the Covid-19 outbreak and 2) to study personal factors and the perception factor of Covid-19. This research is quantitative research type. The sample group used in the research is 400 retail investors in the southern region who invested in Thai stocks. The research instrument is a questionnaire. Data analysis consists of Frequency, Percentage, Mean, Standard Deviation, and the Chi-Square statistic.
The research result of the investors’ behaviors shows that the investment objective during the Covid-19 pandemic is to invest in the hope of profit from the price difference. Persons influencing decision-making include relatives, family members, and friends. Types of stock that decide to invest is the share of Glows (the company is in a period of growth). The amount used for investment is less than 500,000 baht, using approximately a month - 3 months of securities holding period. The security trading method is one-time buying and selling when required. Information used for decision-making is from the investment advisors and analysts the most. The hypothesis test result reveals that the personal factor and the perception factor of the Covid-19 pandemic situation relate to the investment behavior in the stock market of retail investors in the southern region during the Covid-19 pandemic with a statistically significant level of 0.05.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการวาสารฯ ไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใด ๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต ถือเป็นลิขสิทธิ์ของวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด ๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ตก่อนเท่านั้น
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