การสร้างทักษะเชิงสร้างสรรค์และพฤติกรรมนวัตกรรมของพนักงานโรงแรมในช่วงการฟื้นฟูหลังภาวะโควิด-19 กรณีศึกษา จังหวัดภูเก็ต
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บทคัดย่อ
แม้ว่าประเทศไทยได้เปิดประเทศอย่างเสรี ธุรกิจโรงแรมในจังหวัดภูเก็ตยังต้องมีการปรับตัว ภายใต้ภาวะการแข่งขันที่สูงขึ้น อันเนื่องมาจากรายได้ของจำนวนนักท่องเที่ยวที่เข้ามายังไม่สูงขึ้นเมื่อเทียบกับก่อนวิกฤติ ประกอบกับปัญหากับความไม่แน่นอนจากสภาวะภายนอก รวมถึงการเผชิญหน้ากับต้นทุนในเรื่องค่าใช้จ่ายด้านพลังงาน ทำให้ธุรกิจโรงแรมต้องมาเน้นทักษะเชิงสร้างสรรค์และพฤติกรรมนวัตกรรม เพื่อให้ธุรกิจสามารถปรับตัวและจัดการกับโอกาสและความท้าทายภายใต้ความไม่แน่นอน จากการสัมภาษณ์เชิงลึกภายใต้การวิจัยเชิงคุณภาพกับผู้ประกอบการและผู้จัดการธุรกิจโรงแรมจำนวน 19 คนในจังหวัดภูเก็ต ผลการศึกษาพบว่า ทักษะเชิงสร้างสรรค์ของผู้ประกอบการธุรกิจ คือ ทักษะการสร้างแรงจูงใจและการสื่อสาร ในขณะที่พนักงานโรงแรมจำเป็นต้องมีทักษะความสามารถในการทำงานหลากหลายอย่าง และทักษะดิจิทัลถือเป็นทักษะที่สำคัญที่สุด ในขณะที่พฤติกรรมในการตื่นตัวและปรับตัว ถือเป็นพฤติกรรมนวัตกรรมสำหรับการทำงานในธุรกิจโรงแรมในช่วงการฟื้นฟูหลังภาวะโควิด-19
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการวาสารฯ ไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใด ๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต ถือเป็นลิขสิทธิ์ของวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด ๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ตก่อนเท่านั้น
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