Motivational and Behavioral Factors in Driving People to Watch E-Sport Game
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Abstract
This research aimed to examine the factors influencing motivation to watch e-sports in case of League of Legends game. A questionnaire with self-administrative approach was used to collect data from 300 spectators who had watched the League of Legends e-sports game in Thailand. Structural Equation Modelling was used to test the proposed hypotheses. The results found that only achievement of e-sport team had significant and positive impact on the behavioral. Moreover, the behavioral intentions of the behavioral intentions impact the game loyalty. The results of this study also bolster the economic and e-ports benefits to Thailand and create various jobs to people in the community.
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