Influences of Media Exposure, Interpersonal Attraction, and Parasocial Interaction on Political Self-Efficacy and Voting Intentions in the 2023 Thai General Election
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บทคัดย่อ
This study investigates the impact of media exposure, interpersonal attraction, attributional confidence, and parasocial interaction on political self-efficacy and voting intention in the context of the May 14, 2023, Thai General Election, focusing on voters' interaction with prime ministerial candidates. Surveying 400 Thai citizens, the research finds that task attraction is a significant predictor of attributional confidence, while both task attraction and parasocial interaction are key determinants for political self-efficacy and voting intention. Notably, higher levels of task attraction, parasocial interaction, and physical attraction correspond to increased political self-efficacy and intention to vote for the associated candidate. The study contributes valuable insights to political communication research, offering practical implications for political campaigns and media organizations in building trust and confidence among voters. Additionally, it emphasizes the importance of media literacy for informed decision-making in elections.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการวารสารฯ ไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใด ๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต ถือเป็นลิขสิทธิ์ของวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ต หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด ๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษรจากวารสารวิชาการมหาวิทยาลัยราชภัฏภูเก็ตก่อนเท่านั้น
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