Factors influencing purchasing selection of indigo dye fabric souvenir of the Ban Bok housewife community enterprise, Ubon Ratchathani
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Abstract
Souvenir business is a business that generates income for the community. Importantly, it also helping to preserve the unique art and culture of the community to remain in the future. At the same time People in the local community are considered an important group for promoting and planning tourism development in the community. In addition, people in the community must have knowledge and understanding about tourist behavior of individual groups. In order to plan for tourism development in the community to meet the needs of most tourists. This academic article focuses on presenting general information of indigo dye fabric of the Community Enterprise Ban Bok Housewife Group, the concept of consumer behavior and concepts about marketing mix. To be used as a guideline for development indigo dye fabric souvenir of the Community Enterprise Ban Bok Housewife Group, Phalan Sub-District, Natan District, Ubon Ratchathani Province.
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