Guidelines For Managing The 15th Infantry Division Housewives Community Enterprise

Abstract

                Good of management leads to the success of any business. Thus, this present work aims to 1) study the business operation of the 15^th infantry division housewives community enterprise 2) analyze its business situation, and 3) study factors that affect operations and 4) determine the guidelines for its management. The techniques used to collect the data were in-depth interviews with president, secretary, and 2 members of 15^th infantry division housewives community enterprise, the president of 15^th infantry division housewife club and the head of civil affairs office, a total of 6 key persons. The results revealed that this enterprise’s management is through committees, produce virgin cold-pressed coconut oil and cosmetic products from that oil, did the income and expense account and most of their customers are military families. The factor which affects the operation and is also its strength is the use of local raw materials. The weaknesses include aggregation, turnover of leading members, business competence of members, products’ standard and distribution channel. The government agencies’ support serve as their opportunity while cosmetics market competition is the threat. Guidelines for managing this community enterprise include transferring the business to the 15^th military intelligence unit housewife club to still produce original products and develop them to get the notification receipt number, modifying package and label, increasing distribution channels, producing new products and separately registering a community enterprise for each housewife club, promoting knowledge management, business competence for members, and OTOP producers/entrepreneurs registration.