Format and Production Process of Live Streaming for Public Relations: A Case Study of Teeneephuket Facebook page
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Abstract
The purpose of this study was to examine the format and process of live streaming for public relations from the Teeneephuket Facebook page. This study is qualitative and is based on a content analysis of public live streams from the Teeneephuket Facebook page. There are 19 episodes to better understand the format of live streaming for public relations programs and in-depth interviews. Five members of the Teeneephuket Facebook page's staff were assigned to study the live streaming production method. A data analysis form and a structured interview were utilized as research tools. The study's results revealed that: (1) the format of public relations live streaming from the Teeneephuket Facebook page included an advance notification of the live-streaming schedule; introductory text for a live streaming post header; a video of the program's opening and closing sequences using motion graphics; the content of live-streaming; on-screen graphic; video and transition using multi-camera angles and editing; the quality of video-audio transmitted at a resolution of 1920x1080 pixels and a frame rate of 60 frames per second, and the audience engagement. However, the production format is concerned with the video, audio, and internet signal quality, concentrating on engagement with the audience to a lesser extent. (2) The pre-production and production stages are important to the creation of live streaming for public relations. Utilize a minimum of five-person production staff.
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