Uniqueness of the Tourism Marketing Characteristics for Decision Making to Visit Local Market Walking Street
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Abstract
Creating unique tourism marketing characteristics in various forms is important to receive perception from the tourist consumer effectively. It also has become one of problems to each tourism type. This includes the local market walking street tourism. Hence, the researchers are interested in studying the uniqueness of tourism marketing characteristics for decision making to visit local market walking street by using a local market walking street of Muang District, Prachuap Khiri Khan Province be the case study. The research question was developed as what is the uniqueness of the characteristics of tourism marketing that is suitable for deciding to visit the local walking street market? The interview was conducted from a semi-structured interview in parallel with the use of the documentary data collection method to provide more comprehensive data. In terms of data analysis, the content analysis and thematic coding analysis were applied in order to obtaining comprehensive research results which should be used as a guideline for developing the uniqueness of tourism marketing characteristics for the benefit of making a decision to visiting local market walking street.
According to the results of the study have found that creating a unique identity of tourism marketing can penetrate into the identity of individual community or individual locality along with deeply analysis of tourist consumer data’s local market walking street. It also should use tourism psychology to create a uniquely local marketing walking street in each period of time. These might get into tourists cognitive, attitudes, and perception of reality and allow most of tourists think about returning to travel regularly. This will help to push a local economic awakening, create jobs back to a community, and also help to conserve and disseminate the distinctive uniqueness of each local market to remain sustainable.
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