Thailand’s Cruise Port Management in Comparison with Best Practice Ports
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Abstract
This research aimed to compare Thailand’s potential port management for cruise tourism with best practice ports, employing quantitative research methodology. The data were collected by using questionnaire from 450 cruise passengers with purposive sampling from those who visited Laem Chabang port, Phuket port, and Samui port and experienced on shore excursion. Afterwards, data were analyzed by computer program employing related statistics which were mean, standard deviations. The result revealed that overall performance of port condition was low which port security, port terminal, and port infrastructure was low. In terms of port service founded overall performance was low which timeliness of service as low and service quality of staffs, immigration formality was moderate accordingly.
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