The Effects of Perceived Risks and Environmental Concerns on Consumer Intention to Use Battery Electric Vehicles
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Abstract
This study aims to examine the perceived risks factor, which includes performance risk, physical risk, time risk, money risk, psychological risk and environmental concerns factor influencing the intention to use battery electric vehicle (BEV). This quantitative research was conducted on a sample of 400 car consumers who were interested in BEV in Songkhla, Thailand analyzing data by multiple regression analysis. Results show that performance risk and psychological risk have statistically significant negative effects on the intention to use BEV, whereas environmental concern has a statistically significant positive effect on the intention to use BEV. The model explains 18.1% of the variance in intention to use BEV. Perceived physical, time, and financial risks were not statistically significant. The findings suggest that reducing perceived performance and psychological risks and promoting environmental awareness may be key strategies for enhancing the intention to use BEV. The benefits of this study include adding the body of knowledge on risk perception factors and adding environmental concern factor that influence consumer intentions to use BEV in Thailand context. Government agencies and business operators can apply the findings to plan policies supporting the use of battery electric vehicles for environmental preservation, and develop marketing strategies to enhance BEV adoption in Thailand.
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