Consumer’s Attitudes Associated with the Decision to Visit the Container Market in Bangkok

Abstract

This quantitative research was aimed at investigating the attitudes of consumers and the demographic factors associated with their decision to visit the Container Market using questionnaires which were collected from 400 consumers in Bangkok. The statistics used in this research consisted of percentages, mean values, standard deviation, t-tests, one-way analysis of variance (F-test), and chi-square values. The research findings revealed that differences in their demographic characteristics resulted in a difference in their decision to visit the Container Market. Their attitudes towards the Container Market had a relationship with their decision to visit the Market. Their attitudes towards how interesting they viewed the Container Market influenced the time when they visited the Market the most often, the vehicles they used for the visit, the amount of money spent per visit, and the sources of center information. The difference in their attitudes towards accessibility, resources, services, and facilities of the Container Market resulted in a difference in the time when they visited the Market the most often, as well as the reasons for visiting the Market, the vehicles they used for the visit, the amount of spending for each visit, and the sources of tourism information at a statistical significance level of 0.05.