Logistics and marketing packaging prototype for handwoven fabrics Indigo dye, Ban Dong E doi, Phaed Subdistrict, Kham Ta Kla District, Sakon Nakhon

Abstract

Objectives of the research 1. To develop prototype packaging for logistics and marketing and 2. To assess satisfaction with the logistics and marketing packaging of handwoven fabric products from Ban Dong E Doi Group, Phaed Subdistrict, Kham Ta Kla District at Sakon Nakhon Province. The research combines both quantitative and qualitative aspects. The target group of this research consists of 50 members of the indigo-dyed handwoven fabric group, entrepreneurs, the general public, and stakeholders. The tools used in the study are questionnaires, in-depth interviews, and participatory observations. The obtained data was analyzed to find the mean and standard deviation.

The research results found that designed a logistics and marketing packaging prototype to create a good image modern and create value for indigo-dyed fabric products by using the fabric patterns of Ban Dong E Doi community to design a total of 3 structures and 2 graphics namely Dong E Doi pattern and Thong Kwao flower pattern. The three structures consist of 1. Uniqueness 2. Product protection and packaging and 3. facilitating and promoting distribution. The aspect of facilitating and promoting distribution has the highest level of satisfaction (  =4.36) while the standard deviation (S.D.= 0.68) aspect of product protection and packaging has the lowest level of satisfaction at a high level ( = 4.26) Standard deviation (S.D.= 0.75)