THE DEVELOPMENT OF LOGISTICS QUALITY STANDARD FOR INTERNATIONAL FREIGHT FORWARDERS IN THAILAND

Abstract

The research on the development of quality standard for Thai logistics business for international freight forwarders, is generated from the current issue that there is no specific quality standard for Thai logistics business for international freight forwarders. Indeed, the standard is greatly importance for the development of potentialities and standards of companies in such businesses. The research model is conducted as a combination of qualitative and quantitative research. Research methodology and research tools that are used, including documentary analysis, interview, component analysis, group discussion, and questionnaire. The research results demonstrate new quality standard which consists of the standards in 9 areas: 1) Vision and strategic planning, 2) Process management, 3) Human capital management and development, 4) Customers and marketing, 5) Supply chain collaboration, 6) Innovation and technology, 7) Safety and security, 8) Evaluation and 9) Performance. Total number of indicators, for all standards in 9 areas are 42 indicators. The new quality standard is used for the evaluation of operating conditions in 140 companies. As a result of the performance in 9 areas, there are 6 areas that are in moderate performance level. Whereas, 3 areas in low performance level, which are innovation and technology, safety and security, and performance. In addition, the research gives ways to improve companies that have low  performance level, which are innovation and technology, safety and security, and performance. In addition, the research gives ways to improve companies that have low performance in order to enhance efficiency and increase capability to sustainable competitive advantages.  performance in order to enhance efficiency and increase capability to sustainable competitive advantages