A RESEARCH OF PROFICIENCY DEVELOPMENT IN FASHION DESIGN MADE FROM HAND WOVEN COTTON: CASE STUDY OF HAND WOVEN COTTON FABRIC, BAAN HIA, PUA DISTRICT, NAN PROVINCE

Abstract

The main objective of this Mixed-Methods research is to find out proficiency development in fashion design made of hand-made woven cotton, a case study of hand-woven fabric cotton at Baan Hia, Pua district, Nan province, Thailand which has successfully been done and divided into three steps; the first step, a study of outstanding cotton’s features in the existing patterns by studying community’s cotton at ‘Baan Hia’, the second step, an investigation of problems and needs for expanding to new targets and customer groups by interviewing 100 stakeholders consisted of community representatives and cotton distributors; and the third step, an implementation of fashion design principle to analyze those problems from the existing cotton clothing of Baan Hia with the study of woven cotton, interview of community representatives and analysis the clothing samples of woven-fabric cotton in the community ‘Baan Hia’. Frequency, percentage, mean, standard deviation and content analysis are statistically employed for data analysis.

After analysis and synthesis all data, the results showed that the existing cotton’s features and patterns are ‘Num Lai textile woven pattern and Khit textile woven pattern’ including the present attires and community’s clothing styles do not meet the needs of new target groups. The community has no knowledge of principles and process of costume design. And from those analyses made its design possible and the proficiency development of women’s suitable cotton design through the principles of clothing and fashion design are found respectively.