MANAGEMENT OF TELEVISION IN THE DIGITAL CONVERGENCE ERA

Authors

  • Thitinan B. Common Faculty of Communication Arts, Dhurakij Pundit University

Keywords:

Television, Media Management, Digital Media, Media Convergence

Abstract

This research article aims to study management practices of television in the digital convergence age. It also aims to explore challenges in managing media works and the ways managements tackle with them. This project is a qualitative research. It is conducted with an individual interview with 10 media executives. The study shows that digital technology has capacity in changing many aspects of television industry. It has altered consumer behaviors, market segmentations, and management styles. Media managements need to utilize digital technology to fit within organizational cultures. Their communication and leadership styles are also need to adapt with a changing industry which is driven by a new technology.

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References

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Published

2020-06-30

How to Cite

B. Common ฐ. (2020). MANAGEMENT OF TELEVISION IN THE DIGITAL CONVERGENCE ERA. Suthiparithat, 30(95), 212–222. Retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/244236

Issue

Section

Research Articles