THE MARKET ANALYSIS OF MEDICAL TOURISM IN THAILAND
Keywords:
Market Analysis, Medical Tourism, ThailandAbstract
This study aims to understand Thailand’s medical tourism market, which is one of the largest in the world in terms of the number of foreign medical tourists and revenues. There are three research objectives. First, it is to understand Thai medical tourism market. Second, it is to conduct a SWOT analysis. Finally, it suggests strategic solutions in improving Thai medical tourism market. This study mainly includes and analyzes the content of reports, newspapers, magazines, websites, books, and company or government documents issued by governments or industries involved in medical tourism. From this study, it suggests that Thailand should enact a clear policy framework in order to attract worldwide medical tourists such as the quality of medical care, the improvement of infrastructure, and the competency of medical human resources.
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