MAGIC-TRICK AND THAI SOCIAL MYTH

Abstract

“Magic-Trick” is a word that has a meaning associated with power and authority. In each period is determined the role and meaning of the “Magic-Trick” that it is. Although the scholars in the functionalist would offer is only entertainment purposes. But in a Post-Structuralist sense, “Magic-Trick” had the power of the various institutions in society. And can offer disguise for hidden meanings to ideological beliefs in Thai social. The research methodology used is based on the theory of Roland Barthes, a French semiologist. For analysis is necessary to understand the meaning of the first sign level. And then analyze a meaning of Myth. That requires a Social- Cultural context for participate in a discussion. And explain about construction of Intertextual-Meaning. From the evidence total of 110 frames of 6 epistem as is meaningful evidence about the History, Show, Group Magician, In fact, Faith or indecision and Entertainment.

The study found the institutions of Magic-Trick school in Thai society and institutions of used Magic-Trick meaning in Thai society. Both institutions had a meaning of the first sign level as follows. 1) The ruling class 2) Cultural foreigners 3) Supernatural 4) Science and learning 5) Fraud and Accuses 6) Art and Show 7) Imagination and the Possibility 8) Advanced technology 9). Trade and Marketing 10) Group assembled 11) Ethics regulation 12) Speed 13) Changes 14) Protection 15) Prediction 16) Contravention natural laws 17) Destruction. And also had a connotative meaning to convey the Myth to the ideological beliefs of Thai society as follows. 1) Magic-Trick is noble 2) Magic-Trick is a universal 3) Magic-Trick is amazing 4) Magic-Trick is science, reliable 5) Magic-Trick is evil 6) Magic-Trick is entertainment 7) Magic-Trick is hoped to be possible 8) Magic-Trick is a contemporary 9) Magic-Trick is a valued economically 10) Magic-Trick is a existed and society 11) Ma g ic-Trick is the secret undisclosed 12) Magic-Trick is the ideological haste 13) Magic-Trick is the ideological of development 14.) Magic-Trick is ideological of safety 15) Magic-Trick is ideological of predictor 16) Magic-Trick is the ideological nature of the challenge, 17) Magic-Trick is the ideological of destructive.

It was also found whether The institutions have the meaning flow. Dynamic and vary according to the intertextuality. Which is the meaning of each of the institutions of power. And adds up the meaning with socio-cultural context. That can makes a Magic-Trick meaning change to the Myth of institutions needs. And of this study is to generate knowledge in the theory of social construction of reality, which can be used ปีที่ 28 ฉบับที่ 86 เมษายน - มิถุนายน 2557 277 สุทธิปริทัศน์ in both academic and professional training. Or apply the Myth to creating media. Or to literacy beliefs of the behavior and ideological in Thai society.