THE DETERMINANTS OF ORGANIZATIONAL INNOVATION MANAGEMENT EFFECTIVENESS IN THE THAI BANKING INDUSTRY

Authors

  • Phanu Limmanont International Program, Public Administration Faculty, National Institute of Development Administration (NIDA)

Keywords:

Innovation Management effectiveness, Innovation Strategy, Organizational Structure and Culture, Project Management, Team Cohesiveness, Strategic Leadership and Coordination and Communication

Abstract

This study aimed to focus on the determinants of the seven contingency prediction factors behind innovation management effectiveness in an organization, namely Innovation Strategy, Organizational Structure, Organization Culture, Project Management, Team Cohesiveness, Strategic Leadership and Coordination and Communication. In addition, the research study attempted to employ the concept of organizational contingency theory and resource-based view theory to explain the determinants of the seven contingency prediction factors, The research examined whether the outputs of all these positive correlations impact innovation effectiveness and to test the model of the seven contingency prediction factors of innovation management effectiveness. In the research methodology, the researcher provided a literature review of documents from several sources and used the review to derive the conceptual framework and the hypotheses model. The primary data was collected through questionnaires from the non-probability sampling population and data analysis technique. The research employed quantitative methods and the quantitative data was also analyzed using SPSS and Structural Equation Model-AMOS program. The proposed theoretical and managerial models were developed to support and interpret the result of the research study. The construct of innovation strategy was found to have the main impact on conceptual innovation management effectiveness while organization culture, project management and team cohesiveness, strategic leadership as well as coordination and communication had a significant positive influence on innovation management effectiveness. Finally, the article also provided the limitations of the study in both the results and the area of study as well as recommendations of the critical importance of strategic leadership in leading change and the future directions of the causal variables on innovation management effectiveness.

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Published

2020-08-11

How to Cite

Limmanont, P. (2020). THE DETERMINANTS OF ORGANIZATIONAL INNOVATION MANAGEMENT EFFECTIVENESS IN THE THAI BANKING INDUSTRY. SUTHIPARITHAT JOURNAL, 25(76), 73–100. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245810

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Research Articles