ปัจจัยที่ส่งผลต่อความอ่อนไหวของอุตสาหกรรมการท่องเที่ยว

ผู้แต่ง

  • คม คัมภิรานนท์ DPU Intermational College, Dhurakij Pundit University

คำสำคัญ:

Crisis management, Risk management, Touris, Hospitality, Market segmentation

บทคัดย่อ

สภาวะวิกฤตต่างๆ เช่น เหตุการณ์วันที่ 1 กันยายน (September 11) การ ระเบิดที่บาหลี โรคชารส์ ไข้หวัดนกและสึนามิ ล้วนส่งผลกระทบอย่างร้ายแรงต่ออุตสาหกรรมต่างๆ โดยเฉพาะอย่างยิ่งอุตสาหกรรมการท่องเที่ยวซึ่งมีความอ่อนไหวสูงต่อสภาวะวิกฤต บทความนี้จึงใช้การทบทวนวรรณกรรมที่เกี่ยวข้อง (Critical Review of Literature) เพื่อวิเคราะห์ปัจจัยที่ส่งผลต่อความอ่อนไหวของอุตสาหกรมการท่องเที่ยว รวมทั้งเสนอแนะสิ่งที่ธุรกิจในอุตสาหกรรมการท่องเที่ยวสามารถนำไปปรับใช้ได้

References

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เผยแพร่แล้ว

2020-08-17