Determinants of Suppliers’ Participation in B2G e-Auction Markets: Preliminary Evidence from Thai Context
Keywords:
Business-to-Government (B2G), electronic auction markets, suppliers’ participationAbstract
In this paper, we propose a framework to explain suppliers’ intention to participate, and the level of participation, in B2G electronic auction (e-auction) markets. This will be tested in the Thai e-auction markets. Evidences support that low supplier participation has been a major problem in this market, perhaps resulting in a non-competitive eauction environment. However, research to understand the behaviour of supplier participation in B2G e-auction markets is lacking, particularly in developing countries. The conceptual framework draws from the Motivation-Ability Framework, Transaction Cost Theory, Institutional Theory, and Resource-Based Theory. It proposes that four key constructs – efficiency motive, legitimacy motive, environmental uncertainty, and organisational capabilities – influence suppliers’ intention to participate, as well as their participation level. Preliminary evidence from the field provides initial support for the proposed framework.
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Smart, Alan and Harrison, Alan (2003) “Online Reverse Auctions and Their Role in Buyer-Supplier Relationships.” Journal of Purchasing & Supply Management, 9. pp. 257-268.
Smeltzer, Larry R. and Carr, Amelia S. (2003) “Electronic reverse auctions: Promises, risks and conditions for success.” Industrial Marketing Management, 32. pp. 481-488.
Son, Jai-Yeol and Benbasat, Izak (2007) “Organizational Buyers’ Adoption and Use of B2B Electronic Marketplaces: Efficiency-and Legitimacy-Oriented Perspectives.” Journal of Management Information Systems, 24 , 1. pp. 55-99.
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Wade, Michael and Hulland, John (2004) “Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research.” MIS Quarterly, 28, 1. pp. 107-142.
Williamson, Oliver E. (1981) “The Economics of Organization: The Transaction Cost Approach.” The American Journal of Sociology, 87, 3. pp. 548-577.
Williamson, Oliver E. (1999) “Strategy Research: Governance and Competence Perspectives.” Strategic Management Journal, 20, 12 . pp. 1087-1108.
Bakos, J. Yannis (1991) “A Strategic Analysis of Electronic Marketplaces.” MIS Quarterly, 15, 3. pp. 295-310.
Bandura, Albert (1986) Social Foundations of Thought and Action Prentice-Hall, New Jersey.
Barney, Jay (1991) “Firm Resources and Sustained Competitive Advantage.” Journal of Management, 17, 1. pp. 99-120.
Beall, Stewart, Carter, Craig, Carter, Phillip L., Germer, Thomas, Hendrick, Thomas, Jap, Sandy, Kaufmann, Lutz, Maciejewski, Debbie, Monczka, Robert and Petersen, Ken (2003) “The Role of Reverse Auctions in Strategic Sourcing.” in Beall, S. (Ed.), CAPS RESEARCH.
Beer, Michael (2003) “Why Total Quality Management Programs Do Not Persist: The Role of Management Quality and Implications for Leading a TQM Transformation.” Decision Sciences, 34, 4. pp. 623-642.
Coase, Ronald H. (1937) “The Nature of the Firm.” Economica, 4, 16. pp. 386-405.
Compeau, Deborah R. and Higgins, Christopher A. (1995) “Computer Self-Efficacy: Development of a Measure and Initial Test.” MIS Quarterly, 1 9, 2. pp. 189-211.
Davis, F. (1989) “Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology.” MIS Quarterly, 13, 3. pp. 319-340.
Day, George S. (1994) “The Capabilities of Market-Driven Organizations.” Journal of Marketing, 58. pp. 37-52.
DiMaggio, Paul J. and Powell, Walter W. (1983) “The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields.” American Sociological Review, 48, 2. pp. 147-160.
Duncan, Robert B. (1972) “Characteristics of Organizational Environments and Perceived Environmental Uncertainty.” Administrative Science Quarterly, 1 7, 3. pp. 313-327.
Eisenhardt, Kathleen M. (1988) “Agency- and Institutional-Theory Explanations: The Case of Retail Sales Compensation.” The Academy of Management Journal, 31, 3. pp. 488-511.
Elmaghraby, Wedad (2005) “The Effect of Asymmetric Bidder Size on an Auction’s Performance: Are More Bidders Always Better?” Management Science, 51, 12 . pp. 1763-1776.
Emiliani, M. L. and Stec, D. J. (2005) “Wood Pallet Suppliers’ Reaction to Online Reverse Auctions.” Supply Chain Management: An International Journal, 1 0, 4. pp. 278-288.
Germer, Thomas, Carter, Craig R. and Kaufmann, Lutz (2004) “Purchasing Auction - A Synthesis of Current Research.” Proceedings of The 15th Annual North American Research Symposium on Purchasing and Supply Management, Tempe, AZ, USA, pp. 119-139.
Granados, Nelson F., Gupta, Alok and Kauffman, Robert J. (2006) “The Impact of IT on Market Information and Transparency: A Unified Theoretical Framework.” Journal of the Association for Information Systems, 7, 3. pp. 148-178.
Grewal, Rajdeep, Comer, James M. and Mehta, Raj (2001) “An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets.” Journal of Marketing, 65, 3. pp. 17-33.
Gurbaxani, Vijay and Whang, Seungjin (1991) “The Impact of Information Systems on Organizations and Markets.” Communications of the ACM, 34, 1. pp. 59-73.
Hall, Richard (1993) “A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage.” Strategic Management Journal, 14 , 8. pp. 607-618.
Ivang, Reimer and Sorensen, Olav Jull (2005) “E-Markets in the Battle Zone Between Relationship and Transaction Marketing!” Electronic Markets, 15, 4. pp. 393-404.
Jones, David S. (2007) “Public Procurement in Southeast Asia: Challenge and Reform.” Journal of Public Procurement, 7, 1. pp. 3-33.
Kabadayi, Sertan, Eyuboglu, Nermin and Thomas, Gloria P. (2007) “The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.” Journal of Marketing, 71. pp. 195-211.
Lee, Ho Geun and Clark, Theodore H. (1997) “Market Process Reengineering through Electronic Market Systems: Opportunities and Challenges.” Journal of Management Information Systems, 13, 3. pp. 113-136.
MacManus, Susan A. (1991) “Why Businesses are Reluctant to Sell to Governments.” Public Administration Review, 51, 4. pp. 328-344.
Madhavan, Ananth (2000) “Market Microstructure: A Survey.” Journal of Financial Markets, 3. pp. 205-258.
Malone, Thomas W., Yates, Joanne and Benjamin, Robert I. (1987) “Electronic Markets and Electronic Hierarchies.” Communications of the ACM, 30, 6. pp. 484-497.
Merton, Robert K. (1957) Social Theory and Social Structure The Free Press, Glencoe, IL.
Newkirk, Henry E. and Lederer, Albert L. (2006) “The Effectiveness of Strategic Information Systems Planning Under Environmental Uncertainty.” Information & Management, 43. pp. 481-501.
NSO (2007) “A Survey: Perception of Government Procuring Agencies using e-Auction in Thailand.” National Statistics Organization of Thailand.
Rege, Vinod (2001) “Transparency in Government Procurement: Issues of Concern and Interest to developing Countries.” Journal of World Trade, 35, 4 . pp. 489-515.
Smart, Alan and Harrison, Alan (2003) “Online Reverse Auctions and Their Role in Buyer-Supplier Relationships.” Journal of Purchasing & Supply Management, 9. pp. 257-268.
Smeltzer, Larry R. and Carr, Amelia S. (2003) “Electronic reverse auctions: Promises, risks and conditions for success.” Industrial Marketing Management, 32. pp. 481-488.
Son, Jai-Yeol and Benbasat, Izak (2007) “Organizational Buyers’ Adoption and Use of B2B Electronic Marketplaces: Efficiency-and Legitimacy-Oriented Perspectives.” Journal of Management Information Systems, 24 , 1. pp. 55-99.
Teece, David J., Pisano, Gary and Shuen, Amy (1997) “Dynamic Capabilities and Strategic Management.” Strategic Management Journal, 18, 7. pp. 509-533.
Teo, H. H., Wei, K. K. and Benbasat, I. (2003) “Predicting Intention to Adopt Interorganizational Linkages: An Institutional Perspective.” MIS Quarterly, 27, 1 . pp. 19-49.
Wade, Michael and Hulland, John (2004) “Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research.” MIS Quarterly, 28, 1. pp. 107-142.
Williamson, Oliver E. (1981) “The Economics of Organization: The Transaction Cost Approach.” The American Journal of Sociology, 87, 3. pp. 548-577.
Williamson, Oliver E. (1999) “Strategy Research: Governance and Competence Perspectives.” Strategic Management Journal, 20, 12 . pp. 1087-1108.
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2020-08-18
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Dolpanya, K. (2020). Determinants of Suppliers’ Participation in B2G e-Auction Markets: Preliminary Evidence from Thai Context. SUTHIPARITHAT JOURNAL, 23(71), 59–76. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/246119
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