• Naris Thamkuekool Modern Trade Business Management Department, Faculty of Business Administration, Panyapiwat Institute of Management


Organization Commitment, Frontline Employee, Confirmatory Factor Analysis


This research aimed to analyze the confirmatory factors analysis of organization a commitment on frontline employees of Muanchon coffee chain store. The samples consisted of 300 frontline employees of Muanchon coffee chain store with simple random sampling method. Data was collected by online questionnaires and statistical program used to analyze the data. The results found that the model analysis of the second confirmatory factor of organization commitment of three components included goodness of fit with the empirical data x2 = 172.039, df = 167, x2/df = 1.032, p-value = .373, GFI = .954, CFI = .999, RMR = .020, and RMSEA = .010. The organization commitment on three components were found from the high to low value as normative commitment at .896, continuance commitment at .861, and affective commitment at .846, respectively. Therefore, the entrepreneurs of coffee chain business should pay more attention on normative commitment, lead the organization commitment and keep pace with the dynamics of the current economic conditions.


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How to Cite

Thamkuekool น. (2021). CONFIRMATORY FACTOR ANALYSIS OF ORGANIZATION COMMITMENT ON FRONTLINE EMPLOYEES’ OF MUANCHON COFFEE CHAIN STORE. Suthiparithat (Journal of Business and Innovation: SJBI), 35(1), 44–57. Retrieved from



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