• Winitra Leelapattana International College, Maejo University
  • Weerapon Thongma International College, Maejo University


Organic Agritourism, Agritourism, SWOT Analysis


The objectives of this research were to study and explain the situation of organic agricultural tourism in Chiang Mai Province, Thailand and examine the strategies and guidelines for developing organic agricultural tourism in Chiang Mai Province by applying the analysis process of the internal and external situations, and the tools for creating new strategies from the current environment and situation. The data were collected from October 2018 to September 2019 via an interview, focus groups, observation, and forums from 280 community leaders, managers, business owners, and relevant people to organic agricultural tourism in Chiang Mai Province. The research results indicated that the components of organic agricultural tourism management in Chiang Mai Province included the management dimension that involved the establishment, operations, participation with the community, and strengths of the business, the marketing dimension that investigated the products and place, and management based on the local resources. It was found that organic agricultural tourism gave the agriculturists an opportunity to generate income from the agricultural products, create new activities or products to distribute, and add value to the products. As a result, employment inclined from the tourism activities, which activated the community economy and income generation. The application of the research results could be beneficial for planning and setting up the strategies for the authorities and the people related to organic agricultural tourism in Chiang Mai Province.


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How to Cite

Leelapattana, W., & Thongma, W. (2022). ORGANIC AGRITOURISM DEVELOPMENT IN CHIANG MAI PROVINCE. Suthiparithat, 36(2), 35–61. Retrieved from



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