INFLUENCE OF SOCIAL RESPONSIBILITY AND CORPORATE IMAGE AFFECTING CUSTOMER SATISFACTION OF SERVICE USERS OF A STATE ENTERPRISE AGENCY IN SUPHANBURI PROVINCE

Abstract

 This research aimed to study the opinion level of social responsibility, corporate image, and satisfaction of service users of a state enterprise agency in Suphanburi province. To study the social responsibility that affects the corporate image of a state enterprise in Suphanburi province. Moreover, to study the social responsibility and corporate image affecting customer satisfaction of service users of a state enterprise agency in Suphanburi province. The sample consisted of 400 users of the state enterprise agency in Suphanburi province using accidental sampling. The research instrument was questionnaires. The statistics used for analysis were frequency, percentage, mean, standard deviation, and multiple regression. The research results showed that the research found that: the opinion level on social responsibility, corporate image, and satisfaction was at a high level. The hypothesis testing found that: social responsibility such as transparency, morality, Occupational safety, health, and Supporting and strengthening important communities that affect the corporate image of a state enterprise in Suphanburi province with the predictive power of 41.40 percent and Corporate Image such as product or service and institution or organization that were affecting customer satisfaction of service users of a state enterprise agency in Suphanburi province. The predictive power of 40.40 percent with a statistical significance level of .05.