Vol. 6 No. 1 (2024): January - June 2024

Research Article

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  Factors Influencing the Choice of Wholesale Suppliers for Retailers in Thung Song District, Nakhon Si Thammarat Province

  Sopin Rattanasupa, Thawarin Kongmanee , Areenee Jaroo

  1-19

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  A Study of Marketing Mix Affecting Consumer Satisfaction towards Purchasing Dried Seafood in Thailand

  Ornanong Ampha, Chompunooch Somalee, Chutinut Sujarit, Natta Kachenpukdee

  20-43

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  Technical Efficiency and Technology Gaps of Sugarcane Production of the Farmers in Phisanulok

  Natkrita Sanongboon, ritsada Kaweewong

  44-64

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  Factors Affecting on Virtual Reality Technology Adoption After the Age of The New Normal: Case Study of Khao Kheow Open Zoo, Chonburi Province

  Arisara Senasri, Netdao Chaiyakhet, Kitsanai Charoenjit

  65-81

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  The Relationship between Chief Financial Officers’ Characteristics and Firm Performance : The Empirical Evidence from Listed Firms in The Market for Alternative Investment

  Arunee Yodbutr

  82-98

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