AGROTOURISM: DRIVING TOURISM AND HOSPITALITY INDUSTRY THROUGH LEARNING RESOURCES IN THE COMMUNITY TO INCREASE SUSTAINABLE INCOME
Article Sidebar
Main Article Content
Abstract
This article aims to present types and components of agro-tourism, a model of successful tourism community as well as the importance and the guidelines for developing agro-tourism as a type of tourism that increase income for the community by studying and researching documents, academic articles, research articles, as well asudying agro-tourism destinations. The findings revealed that agro-tourism was invented with the aim to satisfy the tourists once they visit natural or agricultural tourist attractions. The community is responsible for unique tourist attractions which are the cultural resources related to agricultural ecosystem and environment under the participatory management by the locals that create awareness of ecosystem preservation. The agricultural ways of life are presented intimately by agriculturists while tourists get the opportunity to learn about agriculture based on the local wisdom from the proud and experienced farmers so that they can apply the knowledge to their lives and gain awareness in understanding and conserving the natural environment which are connected together to form ecosystem. Meanwhile, they have the opportunity to gain access to the lives of the locals and the community atmosphere and the distribution of both raw and processed agricultural products. Furthermore, it is the readiness development of the local area to be the learning resources which are considered the low-cost tourism in order to respond to the interest of the inhabitants of urban area who are interested in rural lifestyles and love to stay in touch with nature as well as participate in recreational activities in community and seek peaceful and safe life. In addition, it helps enhancing life experiences from the agricultural knowledge activities obtained.
The essential benefits from agro-tourism affect the economy of the community, the conservation of natural resources, local environment and culture, and the development of skills, knowledge, and capability of society and community. The approach to develop the potential of agro-tourism consist of: 1) promoting community participation in determining tourism policy together with the government and relevant sectors; 2) getting ready to become agro-tourism tourist attractions; 3) studying and reviewing strengths, weaknesses, opportunities, problems, and obstacles as well as the plan to develop and improve tourism continuously; 4) enhancing job opportunities for the locals; 5) creating marketing in the digital age for tourism expansion; 6) designing tourism that is up-to-date; and 7) promoting the maximum utilization of the local resources.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
I and co-author(s) certify that articles of this proposal had not yet been published and is not in the process of publication in journals or other published sources. I and co-author accept the rules of the manuscript consideration. Both agree that the editors have the right to consider and make recommendations to the appropriate source. With this rights offering articles that have been published to Panyapiwat Institute of Management. If there is a claim of copyright infringement on the part of the text or graphics that appear in the article. I and co-author(s) agree on sole responsibility.
References
Barbieri, C., & Mshenga, P. M. (2008). The role of the firm and owner characteristics on the performance of agritourism farms. Sociologia Ruralis, 48(2), 166-183.
Barry, J., & Hellerstain, D. (2004). Farm recreation. In H. K. Cordell (Ed.), Outdoor recreation for 21st century America. A report to the nation: The national survey on recreation and the environment (pp. 149-167). Venture Publishing, Inc..
Brune, S., Knollenberg, W., Stevenson, K. T., Barbieri, C., & Schroeder-Moreno, M. (2020). The influence of agritourism experiences on consumer behavior toward local food. Journal of Travel Research, 60(6), 1318-1332.
Channual, N., Meedate, M., & Kanthiang, K. (2017). Guideline to increase the potentiality of agritourism according to the Pak Phanang basin area development project under royal initiatives. In The National Academic Conference Kasetsart University Kamphaeng Saen Campus No. 14: Following in the Footsteps of His Majesty the King Kasetsart Kamphaeng Saen (pp. 2050-2059). Kasetsart University, Kamphaeng Saen Campus. https://kukr.lib.ku.ac.th/kukr_es/index.php?/KPS/search_detail/result/20002732 [in Thai]
Chenchitsin, N., & Euajarusphan, A. (2023). Perspectives of a future approach to agrotourism in Thailand. Suratthani Rajabhat Journal, 10(1), 1-20. [in Thai]
Community Tourism Promotion and Development Group. (2019). Promotion of agrotourism. Department of Agricultural Extension. [in Thai]
Department of Tourism. (2009). Guide to evaluating agricultural tourism destinations (2nd ed.). N.P. [in Thai]
Dickman, S. (2000). Tourism: An introductory text (3rd ed.). Hodder Education.
Dubois, C., Cawley, M., & Schmitz, S. (2017). The tourists on the farm: A muddled image. Tourism Management, 59, 298-311.
Hirankitti, P., Sayapunt, U., Yaibuakrin, K., Inkeaw, S., & Hirankitti, S. (2020). Agro-tourism behavior of Thai tourists. Suthiparithat Journal, 28(88), 362-384. https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/244841 [in Thai]
Jagdale, U. G., Gawali, S. B., & Sabale, K. D. (2014). A geographical study of agro-tourism in Junnar Tahsil with special reference to Parashar agro-tourism center. International Journal of Advance and Applied Research (IJAAR), 1(3), 55-62. https://ijaar.co.in/wp-content/uploads/2021/07/010308.pdf
Janvised, S., Tongdeelert, P., & Choocharoen, C. (2021). Needs of agro-tourism development of farmers in Koh Ladeetan, Sam Phran District, Nakhon Pathom Province. Khon Kaen Agriculture Journal, 49(5), 1160-1170. https://li01.tci-thaijo.org/index.php/agkasetkaj/article/view/252580 [in Thai]
Khermkhan, J. (2018). The perspective of agro tourism development in Thailand. King Mongkut’s Agricultural Journal, 36(2), 162-167. [in Thai]
Khotibul, U., Siti, K., & Mohammad, Z. (2019). Strategy for water guava agro-ecotourism development in Camplong District, Sampang Regency. Scientific Agroinfo Student Galuh, 6(3), 457-469.
Khowphongamphai, T., & Aunaromlert, T. (2010). Impacts of agro-tourism on social well-being of Mahasawat canal community, Phutthamonthon District, Nakhonpathom Province. Silapakorn Educational Research Journal, 1(2), 100-113. [in Thai]
Krishna, D. K., Kumbhare, N. V., Sharma, J. P., Rao, D. U. M., & Bhowmik, A. (2019). Challenges and strategies for promotion of agritourism: A multi-dimensional study. Indian Journal of Extension Education, 55(3), 10-13.
Kumbhar, V. (2012). Tourists expectations regarding agritourism: Empirical evidences from Ratnagiri and Sindhudurg District of Konkan (Maharashtra). Online International Interdisciplinary Research Journal, 2(3), 82-91.
Mahmoodi, M., Roman, M., & Prus, P. (2022). Features and challenges of agritourism: Evidence from Iran and Poland. Sustainability, 14(8), 1-20. https://doi.org/10.3390/su14084555
Ministry of Tourism and Sports. (2014). Agricultural tourism. N.P. [in Thai]
Ministry of Tourism and Sports. (2021). Ban Suan Manow Ho. Uncle Siri. https://thailandtourismdirectory.go.th/en/attraction/21534 [in Thai]
Nadee, P. (2018). Agro-tourism development towards sustainable tourism. EAU Heritage Journal, 8(2), 119-122. [in Thai]
Nakhapaksin, S., NaiPinit, A., PromSaka, Na., Sakolnakorn, T., & Kroeksakul, P. (2020). Organic-agrotourism development model in Roi-Kaen-Sasn-Sin Province cluster, Northeast of Thailand. Journal of MCU Social Science Review, 6(1), 209-220. https://so03.tci-thaijo.org/index.php/jssr/article/view/245585 [in Thai]
Nasongkla, T. (2011). Relationship between forms of agro-tourism activities and usage of local agricultural resources: A case study of Changklang agro-tourism, Nakhon Si Thammarat Province. Journal of Business, Innovation and Sustainability (JBIS), 6(2), 1-12. https://so02.tcthaijo.org/index.php/BECJournal/article/view/54622 [in Thai]
Noknoi, J. (2016). Agritourism: Concept and experiences. Journal of the University of the Thai Chamber of Commerce in Humanities and Social Sciences, 36(2), 157-169. https:// utcc2.utcc.ac.th/utccjournal/362/157_169.pdf [in Thai]
Pandurang, T. (2000). Agri-tourism: Innovative supplementary income generating activity for enterprising farmers. Confederation of Indian Industry. https://www.researchgate.net
Office of the National Economic and Social Development Council. (2017). National tourism plan, No.3. https://secretary.mots.go.th/download/article/article_20230327145011.pdf [in Thai]
Ongkruab, S. (2014). Concept of tourism development and sustainable tourism development. https://www.slideshare.net/blackstarshooter99/7-1-37072398 [in Thai]
OPT News Online. (2020). Dong Yen village 100% organic tourism. https://www.opt-news.com/news/14467 [in Thai]
Rukbumrung, W., Promyoo. T., & Chanda, K. (2022). The influence of quality standards of agritourism and tourist attraction management affecting the sustainability of agritourism. SAU Journal of Social Sciences & Humanities, 6(1), 91-109. [in Thai]
Saikeew, K. (2012). Development of agro tourism attraction: A case study of Bang Kruai District ornamental plant project, Nonthaburi Province. Kasertsart University. https://doi.nrct.go.th/ListDoi/listDetail?Resolve_DOI=10.14457/KU.the.2012.187 [in Thai]
Suphan.biz. (2021). Naherechai. http://www.suphan.biz/herechai.htm [in Thai]
Tanarattanapimonkoon, T., Payakhapaab, S., Intakul, B., & Kaewthabhee, W. (2017). The 3rd year development of Chiang Mai community agro-tourism management potential. In K. Pichai (Ed.), Royal science for sustainable development: Collection of research articles academic articles Chiang Mai Rajabhat University (pp. 287-298). http://cmruir.cmru.ac.th/handle/123456789/1507 [in Thai]
Thailand Convention & Exhibition Bureau. (2020). Agritourism: A natural experience for MICE travelers. https://elibrary.tceb.or.th/th/Brochure/Trends/Infographic_trends/6051 [in Thai]
Thailand Institute of Scientific and Technological Research. (2000). A study to determine guidelines for the development and management of agrotourism. Tourism Authority of Thailand. [in Thai]
Tongla, P., & Burakachonkun, N. (2022). The potential development of agro-tourism of Patthawi community Chanthaburi Province. Suan Dusit Graduate School Academic Journal, 18(2), 175-190. [in Thai]
TorabiFarsani, N., Samani-Ghotbabadi, S., & Altafi, M. (2019). Agricultural heritage as a creative tourism attraction. Asia Pac. J. Tour. Res, 24, 541-549.
Tourism Authority of Thailand. (2002). Ecotourism from the perspective of people in Bangkok. Ministry of Tourism and Sports. [in Thai]
Wattanayotin, T., Kanthiang, K., Lieangreunrom, A., Inklam, S., & Kongyarit, N. (2019). Logistics and supply chain connecting agrotourism to learn the community way of life Nakhon Si Thammarat Province. Faculty of Management Technology, Rajamangala University of Technology Srivijaya. [in Thai]
Wicherndith, S. (2004). The potential of ecotourism. Faculty of Architecture, Chulalongkorn University. [in Thai]
Wolfe, K., & Bullen, G. (2009). Agritourism, your way: A how-to guide for successful agritourism enterprises. http://www.clemson.ed