Published: 2024-12-17

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Research Article

THE INFLUENCE OF SERVICE MARKETING MIX FACTORS ON CONSUMERS’ BUYING DECISION OF DATE PALM ENERGY GEL PRODUCTS

Wilaipan Jaiwilai, Wipada Kunaviktikul, Chomphunut Singmanee, Warinporn Klunklin

1-14

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FACTORS AFFECTING DECISIONS TO PURCHASE COSMETICS AMONG FEMALE CABIN CREW OF QATAR AIRWAYS

Pakwan Watjanapoom, Opas Piansoongnern

15-28

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DETERMINANTS OF GEN Z CUSTOMERS’ LOYALTY IN THE RESTAURANT BUSINESS IN DONGGUAN CITY, CHINA: A CASE STUDY OF HAIDILAO HOTPOT RESTAURANT

Xiaoming Yang, Akaraphun Ratasuk

29-44

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ENHANCING ENTREPRENEURIAL POTENTIAL WITHIN THE THAI-CAMBODIAN BORDER COMMUNITIES IN SURIN PROVINCE

Narumon Waleeprathanporn, Napapan Phattanachatchai, Navarat Nithichaianan, Songklot Phonphuak, Napatcha Pancharoen

45-63

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FACTORS AFFECTING THE INTENTION TO USE THE SOLAR CELL FOR WHITELEG SHRIMP FARMERS IN CHANTHABURI CHACHOENGSAO AND TRAT PROVINCE

Chonticha Thongbuntho, Kulapa Kuldilok, Sansanee Wangvoralak

64-78

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CUSTOMER JOURNEY MAPPING OF PUBLIC SERVICE ACCESS: THE CASE OF IN-CASH WELFARE BENEFIT DELIVERY FOR INFORMAL LABORS IN MUEANG DISTRICT, PHAYAO PROVINCE

Chatthip Chaichakan, Dararat Khampeng, Thanongsak Nirat

79-97

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TOURISM LOGISTICS MANGEMENT GUIDELINES OF KOH KRET, PAK KRET DISTRICT, NONTHABURI PROVINCE

Sedthapoom Thoucharee

98-114

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THE ROLE OF EMOTIONAL LABOR IN PREDICTING TURNOVER INTENTION: INVESTIGATING JOB SATISFACTION AS A MEDIATOR

Xiaobo Xu

115-127

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THE DEVELOPMENT OF TOUR OPERATION TRAINING CURRICULUM ON COMPETENCY-BASED FOR UNDERGRADUATE STUDENTS TO PREPARATION IN THE TOURISM CLUSTER OF THAILAND 4.0

Juthaporn Boonkheereerut, Nattachai Jantachum, Tipaporn Sujaree

128-143

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PARTICIPATORY COMMUNICATION OF 4 PROTOTYPE COMMUNITIES OF ‘MEDIA AS SOCIAL SCHOOL’ PROJECT

Kanyika Shaw

144-159

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CONSTRUCTING THE MEANING OF CHICKEN CONSUMPTION FOR THAI SOCIETY FROM KFC CHINESE NEW YEAR ADVERTISING CAMPAIGN POSTER ON FACEBOOK

Phittaya Palapreewan

160-174

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DEVELOPING A LEARNING PROCESS MODEL OF THE ELDERLY TO BECOME SOCIAL ENTREPRENEURS

Thawat Ratyotha, Methinee Wongwanich Rumpagaporn, Sutithep Siripipattanakoon

175-190

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STUDY ON THE FACTORS AFFECTING THE BEHAVIORAL INTENTION OF STUDENTS MAJORING IN ART DESIGN TO USE AIGC AIDED DESIGN

Yuanbo Zhong, Yuhong Dai, Tianyu Luo

191-211

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THE SCHOOL-ENTERPRISE MANAGEMENT MODEL FOCUS ON LEARNING OUTCOMES TO CREATE THE ENTREPRENEURIAL COMPETENCES IN THE FUTURE WORLD

Reawadee Rojprakhon, Suwadee Ouppinjai, Pairop Rattanachuwong

212-226

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DEVELOPMENT OF PREPARATION CURRICULUM FOR PRE-SERVICE TEACHERS’ ABILITY TO USE TECHNOLOGY-ENHANCED MEDIA TO SUPPORT EARLY CHILDHOOD ONLINE LEARNING

Chotiwan Yaemkhayai, Apsornsiri Iampracha, Chalapich Boonchitsitsak, Sicha Sangwanwong, Chanya Chatapithayakul

227-245

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A DEVELOPMENT MODEL FOR CONTINUING EDUCATION OF VOCATIONAL SCHOOL IN XINJIANG, CHINA

Xiujin Guo, Sirinthorn Sinjindawong, Waraporn Thaima

246-259

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DEVELOPMENT APPROACHES OF THE STUDENT ADMISSIONS MANAGEMENT TO PROMOTE GLOBAL CITIZENSHIP OF INTERNATIONAL SCHOOLS IN THAILAND

Purut Tunyapanicharoen, Teerapat Prasomsuk, Sekchai Chompoonuch, Janchai Yomsungnern

260-273

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KOSAK CHAIRASMISAK AND THE PUBLICATION OF GO IN THAI SOCIETY

Nongluk Limsiri, Tipawan Apiwanworarat, Sirinun Krisnachinda, Sathita Thanansabkasem, Witsanu Hansuk, Zhaowei Su, Supichaya Chaichotiranant

274-292

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UNDERSTANDING COLLEGE STUDENTS’ ATTITUDE TOWARDS GENDER EQUALITY AMONG MALE, FEMALE, AND NON-BINARY IN THAILAND

Titiyoot Nuengchamnong, Tanyanunch Chatrakamollathas

293-312

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Academic Article

AGROTOURISM: DRIVING TOURISM AND HOSPITALITY INDUSTRY THROUGH LEARNING RESOURCES IN THE COMMUNITY TO INCREASE SUSTAINABLE INCOME

Sarid Sriyothin, Yutthapong Leelakitpaisarn, Pimmada Wichasin, Jirat huanchom, Amphorn Sriprasertsuk, Tananyaphat Srinathiyawasin, Benchasri Sriyothin

313-333

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