Potential of Laem Chabang Port Management for Promoting Thailand 's Cruise Tourism

Main Article Content

Suraporn Mulkunee
Paithoon Monpanthong

Abstract

            This research aimed to evaluate potential of Laem Chabang port management for cruise tourism, employing quantitative research methodology. The data were collected by using questionnaire from 400 cruise passengers with purposive sampling from those who visited Laem Chabang port and experienced on shore excursion. Afterwards, data were analyzed by computer program employing related statistics which were mean, standard deviations and t-test. The result revealed that overall the level of importance was highest and high and overall of the performance was high. In each item founded weather and sea condition was the highest performance, followed by immigration formality and customs regulation process and connectivity with other major port. While the lowest potential of port management was accessibility from port to town, followed by Wi-Fi/internet/phone and accessibility from port to major attractions.

Article Details

How to Cite
Mulkunee, S., & Monpanthong, P. (2020). Potential of Laem Chabang Port Management for Promoting Thailand ’s Cruise Tourism. Phuket Rajabhat University Academic Journal, 15(2), 246–264. retrieved from https://so05.tci-thaijo.org/index.php/pkrujo/article/view/242206
Section
Research article

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