Vol. 20 No. 74 (2025): October - December 2025

View Vol. 20 No. 74 (2025): October - December 2025

Published: 2026-01-05

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Research article

The Upland Rice Supply Chain through the Application of the Supply Chain Operations Reference (SCOR) Model: A Case Study of Kanchanadit District, Surat Thani Province

Ampawan Nuprain, Mathinee Srikarn, Siriprapa Jundum

1 - 16
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Strengthening the Turmeric Production Capacity of the Herbal Group in Surin Province by the Learning Organization Model

Chonnatcha Kungwansupaphan, Tarinee Meecharoen, Ubonwan Suwannapusit

42 - 56
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Development Innovation and Enhancing of Traditional and Contemporary Recipes from Local Plant Madan to Community Tourism Products, Nakhon Nayok Province

Prasert Yothicara, Preeya Sompuet, Morakot Boonsirichai, Natthakan Rongthong

57 - 68
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Tourist Expectations of Tourism Management at Ban Na Wiang Yai, Dan Sai District, Loei Province

Vilaiporn Yakampom, Anchatee Kokanuch, Jaruporn Meesuptong

69 - 81
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Storytelling Creation to Communicate Identity of Chinese Ethnic Food to Promote the Community Economy and Tourism Links, Nakhon Si Thammarat Province and Trang Province

Methawee Chamnian, Tamisa Tippaya, Jureeporn Nuanmusik

82 - 94
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Thesis article

Image, Service Quality, and Value for Money Influencing Customer Decisions in 3-Star Hotels: Evidence from Kunming, China

Huang Fengying, Napawan Netpradit

17 - 27
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A Model of Competitive Advantage Strategy Influencing the Success of White Liquor Production Business Entrepreneurs in Sichuan Province, People's Republic of China

Zhou Qunying, Thanakorn Sirisugandha, Surachai Kangwon

28 - 41
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