THE INFLUENCE OF STRATEGIC FOCUS OF ENTERPRENEUR IN TRANSFERRING OF INTELLECTUAL PROPERTY TOWORDS THE JOB PERFORMANCE OF CONSTRUCTION BUSINESSES THAT ARE NOT RESIDENCE AND PUBBLIC UTILITIES IN PETROLEUM AND GAS.

Authors

  • Sarayut Rakakeaw
  • Thanyanun boonyoo

Keywords:

Intellectual Capital, Entrepreneurial Orientation, Business Performance

Abstract

This research aims to study (1) Study the influencing factor that have intermediate influence to Entrepreneurial Orientation in transferring of Intellectual Capital to the performance of Non-Residential Building and Oil & Gas Utility Subcontracting Business (2) study Entrepreneurial Orientation that is influencing factor between Intellectual Capital to the performance of Non-Residential Building and Oil & Gas Utility Subcontracting Business. Sample are Entrepreneurs of Subcontracting Business in Rayong Province that registered with Department of Business Development, Ministry of Commerce total 156. The sample were selected are 156 Entrepreneurs of Non-Residential Building and Oil & Gas Utility Subcontracting Business. This research is Quantitative Research, materials for research are Questionnaire and analyzed by Average, Standard Deviation and Structural Equations analyzed by using PLS Graph 3.0 Program.
The Quantitative Research result is Intellectual Capital factor of the performance of Non-Residential Building and Oil & Gas Utility Subcontracting Business, average value is high level, by the Human Capital is particularly necessary to apply specific skill & expertise for continuous development on human and work. For Entrepreneurial Orientation, average value is high level, the opinion is Entrepreneur has been evaluating the performance of technology, technology andinnovation in the business continuously every year. And Business Performance, also average value is high level, the opinion is Entrepreneur has analyzed performance and improved servicing to meet customer’s need.
The results of the structural equation analysis showed that Intellectual Capital influence Entrepreneurial Orientation, the result of Hypothesis showed that Empirical Data support hypothesis at Statistically Significant Level 0.01 value is 0.908 (t = 33.658). While Entrepreneurial Orientation Influence Business Performance, Empirical Data support hypothesis at Statistically Significant Level 0.01 value is 0.903 (t = 13.100). And Intellectual Capital Influence Business Performance, Empirical Data support hypothesis at Statistically Significant Level 0.01 value is 0.835 (t = 0.480). Hypothesis for research “The Intermediate Influence of Entrepreneurial Orientation in transferring Intellectual Capital to the performance of Non-Residential Building and Oil & Gas Utility Subcontracting Business” the result of Hypothesis showed that indirect influence of Entrepreneurial Orientation that transferring Intellectual Capital’s influence to Business Performance, the Confidence Interval Value not covers 0 value (the value is between 0.7108-0.8809) so we able to conclude that, Path Coefficient of Entrepreneurial Orientation is Intermediate Influence which transfer Intellectual Capital’s Influence to Business Performance, the Indirect Influence serial not no equal to 0

References

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Published

2019-12-28

How to Cite

Rakakeaw, S., & boonyoo, T. (2019). THE INFLUENCE OF STRATEGIC FOCUS OF ENTERPRENEUR IN TRANSFERRING OF INTELLECTUAL PROPERTY TOWORDS THE JOB PERFORMANCE OF CONSTRUCTION BUSINESSES THAT ARE NOT RESIDENCE AND PUBBLIC UTILITIES IN PETROLEUM AND GAS. SAU Journal of Social Sciences & Humanities, 3(2), 108–118. retrieved from https://so05.tci-thaijo.org/index.php/saujournalssh/article/view/240697