FACTORS INFLUENCING THE DECISION OF ENVIRONMENT PACKAGING OF SMALL ENTERPRISE

Abstract

This research aimed to (1) Study the opinions of packaging for the environment and the selection of packaging for the environment of small entrepreneurs. (2) Study demographic factors,the packaging selection factors for the environment that affect the decision to use packaging for the environment of small entrepreneurs and (3) Prepare suggestions for environmental packaging for small entrepreneurs. This research is a mixed method research. The results of the research were as follows: (1) The level of opinions of packaging for the environment The overall picture is at a high level (Mean = 4.17). (2) Demographic factors in terms of age, income, different education levels have different effects on the decision to use the packaging for the environment of small entrepreneurs. And the selection of packaging for the environment affects the decision to choose to use packaging for the environment of small entrepreneurs. (3) Small entrepreneurs have the need to use packaging for the environment. There should be more promotion of properties and advantages for entrepreneurs to get to know more and develop products to be interesting to attract them to choose and should increase distribution channels which if there are more entrepreneurs use packaging for the environment that will reduce global warming. Make our world livable and consumers have a better health.