THE RESEARCH OF THE DESIGN AND DEVELOPMENT OF ONE TUMBON ONE PRODUCT PACKAGING CASE STUDY OF THE DONELESS SNAKE SKIN GOURAMI PACKAGING, MUEANG DISTRICT SUPHANBURI PROVINCE

Abstract

The objective of this research is to: (1) design and develop the One Tambon One Product packaging for the group of case studies of The Boneless Snake Skin Gourami Packaging, Muang District, Suphan Buri Province and (2) Make suggestions of packaging for One Tambon One Product manufacturers. This research is a mixed research (Miexd Methods Research) using questionnaires. The sample group was 400 people who bought consumer products in Bangkok. Data were analyzed by using mean, percentage, standard deviation and t-test, Chi-square and One-way Anova and interview form by interviewing 3 experts by purposive sampling method. Using content analysis method. The results of the research revealed that (1) quality treatment factors, transportation factors and marketing promotion factors have a significant influence on the sample group selection of One Tambon One Product. The promotion of marketing affects beautiful packaging and can attract interest. The concept of developing a unique packaging for the product increase income for entrepreneurs and being a sales channel in the future. (2) Entrepreneurs should create the identity of the product to be easily recognizable such as colors, images, styles, packaging, logos, etc., to make it easier for consumers to remember. The structure of the packaging is strong to protect the internal products that may be damaged by transportation.