FACTORS AFFECTING DECISION MAKING ON USING ELECTRICAL PUBLIC BUS SERVICES

Abstract

This research aimed to 1) study factors affecting the decision to choose to use the electical public bus and 2) compare factors that affect the decision to use the electrical public bus according to personal factors. This is a quantitative research by using a questionnaire The sample group was 400 people who used to use public buses. The statistics used were mean, percentage, standard deviation, t-test and One way ANOVA. The study indicated that the marketing mix of price, marketing promotion and the service environment is likely to decide to use the electrical public bus .If consumers have knowledge about electric vehicles, then choosing to use electrical vehicles can help reduce air pollution problems. And the support of the electrical car project is the most satisfied.