FACTORS OF MARKETING MIX WHICH AFFECT THE DECISION MAKING OF THE USE OF A SMALL RESTAURANT, CASE STUDY OF NONTHABURI PROVINCE

Abstract

The objectives of this research are to study Factors of Marketing Mix which Influence the Decision Making of the Use of a Small Restaurant in Nonthaburi Province by 1) To study the marketing mix factors that influence the decision to choose to use a small restaurant. The results of the research revealed that, the respondents of whom, 64.50% were male, 29.75% were 31-40 years of age, 51.50% possessed a Bachelor’s degree, 39.50% were employed in companies, 39.50% earned a monthly income of 20,001-30,000 baht, and 54.75% are single. In addition, it was found that the marketing mix factors influencing the decision to use the service Small restaurant Nonthaburi A total of 7 aspects If considered in each aspect Found that the product With the highest mean value of 4.05 , Standard deviation is 0.55. Followed by persons in terms of price and physical characteristics with an average of 4.03, 3.97 and 3.96 respectively