FACTORS THAT INFLUENCE THE DECISION TO BUY SUPPLEMENTS PRIMAYA FIBERRY ONLINE

Abstract

The objective of this research is to 1) study the different demographic factors and the purchasing decision for Primaya Fiberery supplements, case study: online customer groups and 2) predict the marketing mix factors and product purchase decisions. Supplementary food brand Primaya Fiberery case study: online customer groups This research is quantitative research. Data were collected by using 405 questionnaires. Data were analyzed by means of percentage, standard deviation and T-test, One-way ANOVA and Simple regression by Purposive Sampling. People who used to consume and buy supplementary products Primaya Fiberery food Only online

The results of the research showed that The majority of the samples were female, aged between 21 - 26 years, studying in bachelor degree level or higher. Occupation Employees / Employees Private companies The average monthly income is 10,001 - 20,000 baht. The results of the hypothesis testing are as follows: 1) Different demographic factors for incomes There are different decisions in accommodation choices among consumer groups in Bangkok. With statistical significance at the level of 0.05. 2) The different behavioral factors in age and education level, the purchase decision of Primaya Fiberery supplements, case study: different online customer groups With statistical significance at the level of 0.05 and 3) The marketing mix factors influence the decision to buy Primaya Fiberery supplements. With statistical significance at the level of 0.05