Satisfaction and Factors Affecting Decision to Purchase Rock Salt of the Community Enterprise Group, Ban Dung District

Abstract

The research on Packaging development to increase the value of products from rock salt of community enterprises, iodized salt production group, Ban Dung District. The objectives of the study are 1) To study the satisfaction that affects the decision to buy rock salt of the community enterprise of Ban Dung District. and 2) To study the factors affecting the decision to buy rock salt of the community enterprise of Ban Dung District. of 400 people using a quantitative research selection method. Research tools include questionnaires. The statistics used to analyze the data are averages.

The research showed that Demographic factors of all 400 respondents found that the majority of respondents were female. Age between 41 -50 years, education level below bachelor's degree Occupation: business owner / self-employed and housewife / butler have monthly income less than 15,000 baht. The analysis results from packaging characteristics affecting the decision to purchase rock salt of community enterprises by multiple regression method, found that after use and disposal of packaging Storage and the aspect of opening and re-closing of the packaging affects the purchasing decision of rock salt, Product composition affecting the decision to purchase rock salt of community enterprises by multiple regression method, it was found that the product design. Physical aspects of the product quality and product brand. Affects the decision to purchase rock salt products.