Guidelines for Developing of Social Media through Facebook Marketing from rock salt products of Community Enterprise Group in Ban Dung District Udon Thani Province

Abstract

The objective of this study aims to study distribution channels from rock salt products of Community Enterprise Group in Ban Dung District Udon Thani Province and Develop an Social Media through Facebook Marketing channel from rock salt products of Community Enterprise Group in Ban Dung District Udon Thani Province. Close-ended questionnaires were verified the reliability and content validity for data collection. The samples consisted of 400 online customers in Udon Thani Province who used to buy products through Facebook. Statistic use for data analysis were percentage, mean and standard deviation due to hypothesis testing was multiple regression analysis.

 The study revealed that most of the sample group were female, aged 20-30, with bachelor degree. They work as business or freelance and their average monthly incomes was 15,000 – 25,000 baht. The most powerful media that influence the purchase through online decisions was Facebook The result of the hypothesis test revealed that participants prioritized the promotional factors significantly at a statistical significance of 0.05 were social media marketing in terms of entertainment, interaction, trendiness, word of mouth, trust, and information system quality in terms of information and system affect Social Media Marketing. Guidelines development of of Social Media through Facebook Marketing from rock salt products of Community Enterprise Group in Ban Dung District Udon Thani Province.From research Create entertainment content through social media on Facebook to help stimulate consumer attracts the attention of consumers. Engage in conversations to provide credible information. Quality of information systems Facebook must be stable. no jam have easy access