Analyzing Consumer Markets for Green Products with the Environmental Sustainability in Thailand

Abstract

The study aims to analyze consumer markets for green products such as organic foods, bikes or bicycles, recycling used items, and Thai Massage and Spa related to the environmental sustainability in Thailand. This study is an academic article to explore and obtain the data from secondary collection. During the study, reviewing literature, involved theories, concepts and principles were analyzed. Green products are increasingly widespread among consumers in Thailand’s green market according to their environmental awareness. Green products can build value through green marketing programs under a sustainable marketing concept while the government agencies, organizations, companies and academics more respond to consumer markets for green products, including value outcomes for the environmental sustainability. Businesses provide green products to react Thai government’s stimulus programs on environmental protection therefore green products become more popular in the market. Many responsible businesses have green products’ concept which can satisfy consumer needs by reducing waste and preventing pollution from the production process. They also plan green marketing strategy to access the target groups. This study is conducted to create an opportunity of green product to grow in the demand economy in Thailand and protect the environment, along with natural resources.