Assessing Alternatives prior to making a purchase decision for environmental products : Conceptual and theoretical models

Abstract

       This article aims to review literature as searching for the definition, characteristic and major conditions relevant to alternative evaluation prior to purchase decision. They are implied to create theoretical model for conceptual framework as a basis of research study. It is very essential to the environmental products development through this process. The literature review revealed that the producers of the environmental products require to participate in nature conservation and raise consumers’ awareness process. For purchase decision is the process which alternatives are evaluated and selected to meet consumer needs. It includes 1) evaluation from memory storage information by direct experience or by other people’s words. 2) For creating a new assessment, consumers are lack of experience or information about the type of products. They evaluate alternatives by products classification or strengths and weaknesses of each product. However, it requires the consideration criteria’s for the evaluators to make the most accurate decisions. In addition, two important conditions related to priority of evaluation were also found:  Consumer Lifestyle and Marketing Strategy. The results of this study help marketers, businesspeople, entrepreneurs to apply pre-purchase evaluation criteria to their marketing planning as well as formulating an approprote.