LOGISTICS INNOVATION FACTORS AFFECTING THE COMPETITIVE ADVANTAGE FOR LARGE SIZED LOGISTICS SERVICE PROVIDERS IN THAILAND

Authors

  • Likhit Sirinarud College of Innovative Business and Accountancy, Dhurakij Pundit University
  • Adilla Pongyeela Faculty of Business Administration, College of Innovative Business and Accountancy, Dhurakij Pundit University
  • Rachata Khumboon College of Innovative Business and Accountancy, Dhurakij Pundit University

Keywords:

Logistics Innovation Factor, Logistics Innovation, Innovation Level, Competitive Advantage

Abstract

Following the trade liberalization of logistics business in ASEAN countries since 2015, competition in the logistics industry in the country has exponentiallyintensified. This makes Thai entrepreneurs need to adapt themselves by developing innovationsto enhance their competitiveness. This research aims to study the logistics innovation factors that affect the competitive advantage of large logistics service providers (LSPs) in Thailand. The research started with the investigation of innovation factors from the relevant researches and delivered the questionnaires to 310 large logistics service providers in Thailand. Then, the data were analyzed to identify the groups of logistics innovation factors. After that, the confirmation analysis was conducted to examine the relationship between innovative logistics factors and the level of innovation, and between the level of innovation and competitive advantage. The research found 10 logistics innovation factors driving the competitive advantage among LSPs in Thailand including: 1) the logistics investment of the company, 2) the supply chain alliance, 3) the network relationship, 4) personnel quality, 5) organizational culture atmosphere, 6) learning organization management, 7) technology consistency, 8) uncertainty condition, 9) advanced technology, and 10) government support. The results of the hypothesis test showed that measurement models were consistent with empirical data. It was also found that the logistics innovation has a direct influence on level of innovation and the level of innovation has a relation to competitive advantage. Large LSPs in Thailand can employ the results of research as a key success factor to further develop the sustainable competitive advantage.

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Published

2020-06-11

How to Cite

Sirinarud, L. ., Pongyeela, A., & Khumboon, R. (2020). LOGISTICS INNOVATION FACTORS AFFECTING THE COMPETITIVE ADVANTAGE FOR LARGE SIZED LOGISTICS SERVICE PROVIDERS IN THAILAND. Suthiparithat Journal, 32(พิเศษ), 153–167. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/243287

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Research Articles