• Sivanun Sivapitak Business Administration Program in Management College of Innovative Business and Accountancy, Dhurakij Pundit University
  • Piyavit Thipbharos Innovation and Digital Business Department, College of Innovative Business and Accountancy, Dhurakij Pundit University
Keywords: Entrepreneurship, Digital Economy, Innovativeness, Pro-Activeness, Risk Taking


The purpose of this paper is to offer knowledge and suggestions to Thai entrepreneurs in the digital economy. From the literature review, it was found that there are two ways to become an integrative entrepreneur. First, there must be an input that passes the internal process to obtain the result. Second, the characteristics of an entrepreneur include innovativeness, daring to face risks and proactive work. Entrepreneurial characteristics seem to be most suitable for entrepreneurship in the digital economy in an effort to create value for products and / or manage innovatively in order to meet customer needs. The courage to take risks is important to enable entrepreneurs to succeed in doing business. Management should encourage employees to be proactive at work to mitigate the effects of uncertainty. The results will be useful in the offering of products and services that are of primary value to the customer and to maximize satisfaction. It represents an opportunity and a challenge for Thai entrepreneurs with the potential to expand their business to the world market.


Download data is not yet available.


จุไรวรรณ รินทพล และวิชิต อู่อ้น. (2562). การตัดสินใจเชิงกลยุทธ์ด้านการลงทุนของนักลงทุนในตลาดหลักทรัพย์แห่งประเทศไทย. วารสารศรีปทุมปริทัศน์ ฉบับมนุษยศาสตร์และสังคมศาสตร์, 19(2), 49-62.

วรมรรณ นามวงศ์, ประภัสสร วรรณสถิต, กัญญ์พัสวี กล่อมธงเจริญ, และชัยวัฒน์ ใบไม้. (2562). คุณลักษณะการเป็นผู้ประกอบการของเจ้าของธุรกิจค้าปลีกที่เข้าร่วมโครงการธงฟ้าประชารัฐ กรณีศึกษา: พื้นที่ภาคเหนือตอนบนของประเทศไทย. วารสารบริหารธุรกิจ มหาวิทยาลัยแม่โจ้, 1(1), 48-59.

สำนักงานพัฒนาธุรกรรมทางอิเล็กทรอนิกส์. (2563). ดิจิทัลอีโคโนมี. สืบค้น 28 มกราคม 2563, จาก

สำนักงานนวัตกรรมแห่งชาต. (2552). Innovation management in the economic era Driven by knowledge. สืบค้น 28 มกราคม 2563, จาก from

กระทรวงอุตสาหกรรม. (2563). Digital economy, new economic drive policy. สืบค้น 28 มกราคม 2563, จาก

Antoncic, B., & Hisrich, R. D. H. (2003). Clarifying the intrapreneurship concept. Journal of Small Business and Enterprise Development, 10(1), 7–24.

Astuty, Eriana, Rahayu, Agus, Disman, & Wibowo, Lili Adi. (2018). Breakthrough in Indonesian creative industry through soft innovation. International Journal of Entrepreneurship, 22(2), 1-10.

Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

Baron, R. A., & Shane, S. A. (2008). Entrepreneurship: A process perspective (2nd ed.). South-Western: Thomson.

Campos H. M., de la Parra, J. P. N., & Parellada, F. S. (2012). The entrepreneurial orientation-dominant logic-performance relationship in new ventures: An exploratory quantitative study. Brazilian Administration Review, 4, 60-77. Retrieved from

Covin, J. G., & Slevin, D. P. (1991). A Conceptual Model of Entrepreneurship as Firm Behavior. Entrepreneurship Theory and Practice, 16(1), 7–26.

Dess, G., Lumpkin, G. T., & Taylor, M. L. (2005). Strategic management: Creating competitive advantage (2nd ed.). New York: McGraw-Hill.

Drucker, P. F. (1985). Innovation and entrepreneurship: practice and principles. Harper Business.

du Plessis, M. (2007). The role of knowledge management in innovation. Journal of Knowledge Management, 11(4), 20-29.

Entrialgo, M. (2002). The impact of the alignment of strategy and managerial characteristic on Spanish SMEs. Journal of Small Business Management, 40(3), 260-270. doi:10.1111/1540-627X.00056

Frederick, H. H., Kuratko, D. F., & Hodgetts, R. M. (2007). Entrepreneurship: Theory process practice (Asia-Pacific ed.). Thomson South-Western.

Gartner, W. B. (1990). What are we talking about when we talk about entrepreneurship?. Journal of Business Venturing, 5(1), 15-28. doi:10.1016/0883-9026(90)90023-M

Garvin, D. A., & Levesque, L. C. (2006). A note on scenario planning. Harvard Business School.

Kietsarapipop, A. (2015). Digital economy, new economic drive policy. Retrieved January 27, 2020, from (in Thai)

Korra, E., Giotopoulos, I., & Tsakanikas, A. (2018). CSR Practices and SME innovativeness in Greece. Entrepreneurship and the Sustainable Development Goals, 8, 119-132.

Kuratko, D., Morris, M., & Schindehutte, M. (2015). Understanding the dynamics of entrepreneurship through framework approaches. Small Business Economics, 45(1), 1-13..

Luecke, R., & Katz, R. (2003). Managing creativity and innovation. Boston: Harvard Business School Press.

Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking It to performance. Academy of Management Review, 21(1), 135-172.

Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429-451.

Marion, D. (2006). The antecedent and consequences of a strategic orientation that leads to organizational structure, performance, and competitive advantage in manufacturing. Management and Engineering of the University of Toledo.

Morris, M. H., & Lewis, P. S. (1995). The determinants of entrepreneurial activity. European Journal of Marketing, 29(7), 31-48. doi:10.1108/03090569510094991

Morris, M. H., Kuratko, D. F., & Covin, J. G. (2008). Corporate entrepreneurship and innovation. Mason, Ohio: Thomson South-Western.

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory & Practice, 33(3), 761-787.

Shepherd, D. (2014). Entrepreneurship and competitive strategy: An integrative approach. The Journal of Entrepreneurship, 23(1), 115-135.

Stam, F.C., & Spigel, B. (2016). Entrepreneurial ecosystems. U.S.E. Discussion paper series, 16(13), 1-15. doi:10.4135/9781473984080.n21

Teepapal, P., & Teepapal, T. (2009). Entrepreneurship. Bangkok: Amorn Publish.

Timmons, A. J. (1989). The entrepreneurial mind. Brick House Publish.

Vaillant, Y., & Lafuente, E. (2018). Entrepreneurial experience and the innovativeness of serial entrepreneurs. Management Decision, 57(11), 2869-2889.

Venkatraman, N. (1989). Strategic orientation of business enterprises: The construct, dimensionality, and measurement. Management Science, 35(8), 942-962.

Weerawardena, J., & Coote, L. (2001). An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy. Journal of Research in Marketing & Entrepreneurship, 3(1), 51-70.

Zhan, J. (2006). Develop of theory on entrepreneurial orientation: Empirical evidence from Hebei, China and Flanders, Belgium [Doctoral dissertation]. Belgium: Ghent University.

How to Cite
Sivapitak, S., & Thipbharos, P. (2021). AN ENTREPRENEURSHIP IN THE DIGITAL ECONOMY ERA. uthiparithat ournal, 35(3), 98-113. etrieved from
Research Articles