CORPORATE SOCIAL ENTREPRENEURSHIP AND SOCIAL INNOVATION AFFECTING CORPORATE ECONOMIC SUSTAINABILITY OF THAILAND FIRMS
Keywords:
Corporate Economic Sustainability, Corporate Social Entrepreneurship, Social InnovationAbstract
The objectives of this research were (1) to investigate the effects of corporate social entrepreneurship and social innovation on corporate economic sustainability of Thai firms and (2) to examine the difference of different sectors affecting corporate economic sustainability of Thai firms. The averages of annual data of 402 listed companies in all 8 sectors of Stock Exchange of Thailand (SET) during period 2012 to 2014 were used for analysis. Descriptive statistics, multiple regression analysis and Welch’s test were performed.The new quantitative variables for corporate social entrepreneurship and social innovation of this study were developed
The results showed that (1) the best equation model wasthe model that used Return on assets (ROA) as corporate economic sustainabilitybecause it had no violations of the assumptions in multiple regression analysis, (2) corporate social entrepreneurship and social innovation had an impact on corporate economic sustainability of Thai firms. It was revealedthat Dividend yield, Stakeholder focus and Collaboration with other parties hadpositive significanteffecton ROAbut D/E ratio had negative significant effectson ROA,and (3)ROA of different sectors were not significantly different except Financial business sector’s ROAwas differentfrom 5 other sectors namely Agro and food industry, Industrial products, Property and construction, Resources, and Services.and food industry, Industrial products, Property and construction, Resources, and Services.
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